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Relationship between full-course marathoners' service satisfaction and their re-attendance intention: The 2003 JoongAng Seoul Marathon

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2006, 30(2), pp.13-30
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Sukbin Cha 1

1순천향대학교

Accredited

ABSTRACT

Using marathon club membership as a segmentation variable, author investigated the relationship between full-course marathoners’ satisfaction dimensions of service attributes and their re-attendance intention in future racing. The analysis revealed that there were six satisfaction dimensions such as race management, awards and events, ancillary service, entry service, eligibility requirements, and pre-race programs. Marathoners placed higher satisfaction mean scores on these six dimensions than did their counterparts. In terms of the relationship between runners’ satisfaction dimensions and their re-attend intention, race management and pre-race programs had an effect on members’ re-attend intention whereas race management and entry process had on their counterparts’ re-attend intention.

Citation status

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