@article{ART001088344},
author={Sukbin Cha},
title={Relationship between full-course marathoners' service satisfaction and their re-attendance intention: The 2003 JoongAng Seoul Marathon},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2006},
volume={30},
number={2},
pages={13-30}
TY - JOUR
AU - Sukbin Cha
TI - Relationship between full-course marathoners' service satisfaction and their re-attendance intention: The 2003 JoongAng Seoul Marathon
JO - Journal of Tourism Sciences
PY - 2006
VL - 30
IS - 2
PB - The Tourism Sciences Society Of Korea
SP - 13
EP - 30
SN - 1226-0533
AB - Using marathon club membership as a segmentation variable, author investigated the relationship between full-course marathoners’ satisfaction dimensions of service attributes and their re-attendance intention in future racing. The analysis revealed that there were six satisfaction dimensions such as race management, awards and events, ancillary service, entry service, eligibility requirements, and pre-race programs. Marathoners placed higher satisfaction mean scores on these six dimensions than did their counterparts. In terms of the relationship between runners’ satisfaction dimensions and their re-attend intention, race management and pre-race programs had an effect on members’ re-attend intention whereas race management and entry process had on their counterparts’ re-attend intention.
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Sukbin Cha. (2006). Relationship between full-course marathoners' service satisfaction and their re-attendance intention: The 2003 JoongAng Seoul Marathon. Journal of Tourism Sciences, 30(2), 13-30.
Sukbin Cha. 2006, "Relationship between full-course marathoners' service satisfaction and their re-attendance intention: The 2003 JoongAng Seoul Marathon", Journal of Tourism Sciences, vol.30, no.2 pp.13-30.
Sukbin Cha "Relationship between full-course marathoners' service satisfaction and their re-attendance intention: The 2003 JoongAng Seoul Marathon" Journal of Tourism Sciences 30.2 pp.13-30 (2006) : 13.
Sukbin Cha. Relationship between full-course marathoners' service satisfaction and their re-attendance intention: The 2003 JoongAng Seoul Marathon. 2006; 30(2), 13-30.
Sukbin Cha. "Relationship between full-course marathoners' service satisfaction and their re-attendance intention: The 2003 JoongAng Seoul Marathon" Journal of Tourism Sciences 30, no.2 (2006) : 13-30.
Sukbin Cha. Relationship between full-course marathoners' service satisfaction and their re-attendance intention: The 2003 JoongAng Seoul Marathon. Journal of Tourism Sciences, 30(2), 13-30.
Sukbin Cha. Relationship between full-course marathoners' service satisfaction and their re-attendance intention: The 2003 JoongAng Seoul Marathon. Journal of Tourism Sciences. 2006; 30(2) 13-30.
Sukbin Cha. Relationship between full-course marathoners' service satisfaction and their re-attendance intention: The 2003 JoongAng Seoul Marathon. 2006; 30(2), 13-30.
Sukbin Cha. "Relationship between full-course marathoners' service satisfaction and their re-attendance intention: The 2003 JoongAng Seoul Marathon" Journal of Tourism Sciences 30, no.2 (2006) : 13-30.