KJCKorea
Journal Central

@article{ART001088786},
author={Jahyoung Lee and 윤지환},
title={Franchisor’s Control and Support ormity of Restaurant Franchise},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2006},
volume={30},
number={2},
pages={259-277}

TY - JOUR
AU - Jahyoung Lee
AU - 윤지환
TI - Franchisor’s Control and Support ormity of Restaurant Franchise
JO - Journal of Tourism Sciences
PY - 2006
VL - 30
IS - 2
PB - The Tourism Sciences Society Of Korea
SP - 259
EP - 277
SN - 1226-0533
AB - Franchise success depends on the establishment level between franchisor and franchisee. This paper has explored the franchisor’s control and support on uniformity of restaurant franchise. Results indicated that restaurant franchisors were aware of need for maintaining uniformity and they have been applying control method. Enhancing the uniformity was drawn when four controling methods: i.e. field audit, mystery shopping, financial management, and peer monitoring are applied. Also franchisor’s material support and education support are significantly associated with uniformity of franchise. Especially, franchisor’s administration manual was found remarkably influencing the franchise uniformity.
KW -
DO -
UR -
ER -

Jahyoung Lee and 윤지환. (2006). Franchisor’s Control and Support ormity of Restaurant Franchise. Journal of Tourism Sciences, 30(2), 259-277.

Jahyoung Lee and 윤지환. 2006, "Franchisor’s Control and Support ormity of Restaurant Franchise", Journal of Tourism Sciences, vol.30, no.2 pp.259-277.

Jahyoung Lee, 윤지환 "Franchisor’s Control and Support ormity of Restaurant Franchise" Journal of Tourism Sciences 30.2 pp.259-277 (2006) : 259.

Jahyoung Lee, 윤지환. Franchisor’s Control and Support ormity of Restaurant Franchise. 2006; 30(2), 259-277.

Jahyoung Lee and 윤지환. "Franchisor’s Control and Support ormity of Restaurant Franchise" Journal of Tourism Sciences 30, no.2 (2006) : 259-277.

Jahyoung Lee; 윤지환. Franchisor’s Control and Support ormity of Restaurant Franchise. Journal of Tourism Sciences, 30(2), 259-277.

Jahyoung Lee; 윤지환. Franchisor’s Control and Support ormity of Restaurant Franchise. Journal of Tourism Sciences. 2006; 30(2) 259-277.

Jahyoung Lee, 윤지환. Franchisor’s Control and Support ormity of Restaurant Franchise. 2006; 30(2), 259-277.

Jahyoung Lee and 윤지환. "Franchisor’s Control and Support ormity of Restaurant Franchise" Journal of Tourism Sciences 30, no.2 (2006) : 259-277.