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The Relationship among Hotel Employees’ Uniform Satisfaction, Role Conflict, and Customer Orientation

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2005, 29(1), pp.287-308
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Lee, Hyung-ryong 1 Cha Sukbin 2 이종직 3

1세종대학교
2순천향대학교
3대림대학

Accredited

ABSTRACT

The purpose of this research is to investigate the relationship among hotel employees’ uniform satisfaction, role conflict, and customer orientation. Using empirical research methodology with a sample of hotel employees, this study finds that hotel employees’ uniform satisfaction factors(uniform practicalness, uniform appearance, and uniform symbol) are related with their role conflict factors(appropriate delivery of service information and reduction of psychological burden) and customer orientation factors(duty symbol and duty responsibility). This study concludes with practical implications of research findings.

Citation status

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