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@article{ART001089025},
author={이향정 and 김철원 and 박유미},
title={A Study on Schematic Process differentiated by Airline's Positioning Strategy},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2006},
volume={30},
number={2},
pages={399-423}

TY - JOUR
AU - 이향정
AU - 김철원
AU - 박유미
TI - A Study on Schematic Process differentiated by Airline's Positioning Strategy
JO - Journal of Tourism Sciences
PY - 2006
VL - 30
IS - 2
PB - The Tourism Sciences Society Of Korea
SP - 399
EP - 423
SN - 1226-0533
AB - This study deals with customer’s schematic process differentiated by airline’s positioning strategy. In order to analyze how airline customers perceive types of the differentiated positioning in terms of schematic processes and how schematic processes affect customers’ attitude and behavioral intention, the experimental design has been used.The research found that schema processing has a positive influence on subjects’ attitudes and behaviors according to the positioning differentiation of the airline company. Overall, the result has shown that the value of the sub-typing model was higher than that of schema-plus-tag model, which means that the sub-typing model has far greater influences on customers’ attitudes and behavioral intention. The schema theory provides diversity and an analytic foundation of positioning strategy studies in the hospitality industry.
KW -
DO -
UR -
ER -

이향정, 김철원 and 박유미. (2006). A Study on Schematic Process differentiated by Airline's Positioning Strategy. Journal of Tourism Sciences, 30(2), 399-423.

이향정, 김철원 and 박유미. 2006, "A Study on Schematic Process differentiated by Airline's Positioning Strategy", Journal of Tourism Sciences, vol.30, no.2 pp.399-423.

이향정, 김철원, 박유미 "A Study on Schematic Process differentiated by Airline's Positioning Strategy" Journal of Tourism Sciences 30.2 pp.399-423 (2006) : 399.

이향정, 김철원, 박유미. A Study on Schematic Process differentiated by Airline's Positioning Strategy. 2006; 30(2), 399-423.

이향정, 김철원 and 박유미. "A Study on Schematic Process differentiated by Airline's Positioning Strategy" Journal of Tourism Sciences 30, no.2 (2006) : 399-423.

이향정; 김철원; 박유미. A Study on Schematic Process differentiated by Airline's Positioning Strategy. Journal of Tourism Sciences, 30(2), 399-423.

이향정; 김철원; 박유미. A Study on Schematic Process differentiated by Airline's Positioning Strategy. Journal of Tourism Sciences. 2006; 30(2) 399-423.

이향정, 김철원, 박유미. A Study on Schematic Process differentiated by Airline's Positioning Strategy. 2006; 30(2), 399-423.

이향정, 김철원 and 박유미. "A Study on Schematic Process differentiated by Airline's Positioning Strategy" Journal of Tourism Sciences 30, no.2 (2006) : 399-423.