@article{ART001228477},
author={Ick-Keun Oh and Mikyung Lee},
title={Evaluation of a Travel Destination's Slogan and Its Expected Effects As a Tourism Promotion Tool: The Case of Colorful DAEGU},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2007},
volume={31},
number={6},
pages={389-407}
TY - JOUR
AU - Ick-Keun Oh
AU - Mikyung Lee
TI - Evaluation of a Travel Destination's Slogan and Its Expected Effects As a Tourism Promotion Tool: The Case of Colorful DAEGU
JO - Journal of Tourism Sciences
PY - 2007
VL - 31
IS - 6
PB - The Tourism Sciences Society Of Korea
SP - 389
EP - 407
SN - 1226-0533
AB - This paper is to evaluate Colorful DAEGU, one of travel destination’s slogans, and to examine its expected effects as a tourism promotion tool. Focus Group Interview(FGI) was used to collect data. Main questions regarding awareness, image, and symbolic meaning of the slogan, and its expected effects on tourism promotion were raised. Answers of three focus groups were audio-taped and recorded and eventually they were contrasted and compared. The results indicate that the current slogan seems not to fit with already established Daegu image. However, the slogan itself was found favorable to the respondents. Depending on the development of infrastructure and unique travel resources, the slogan’s impact on travel promotion would be positive. Noteworthy implications were suggested by authors. 핵심용어(Key words):지자체 슬로건(Slogan), 관광홍보(Tourism promotion), 포커스그룹인터뷰(FGI)
KW - Slogan
Tourism promotion
FGI
DO -
UR -
ER -
Ick-Keun Oh and Mikyung Lee. (2007). Evaluation of a Travel Destination's Slogan and Its Expected Effects As a Tourism Promotion Tool: The Case of Colorful DAEGU. Journal of Tourism Sciences, 31(6), 389-407.
Ick-Keun Oh and Mikyung Lee. 2007, "Evaluation of a Travel Destination's Slogan and Its Expected Effects As a Tourism Promotion Tool: The Case of Colorful DAEGU", Journal of Tourism Sciences, vol.31, no.6 pp.389-407.
Ick-Keun Oh, Mikyung Lee "Evaluation of a Travel Destination's Slogan and Its Expected Effects As a Tourism Promotion Tool: The Case of Colorful DAEGU" Journal of Tourism Sciences 31.6 pp.389-407 (2007) : 389.
Ick-Keun Oh, Mikyung Lee. Evaluation of a Travel Destination's Slogan and Its Expected Effects As a Tourism Promotion Tool: The Case of Colorful DAEGU. 2007; 31(6), 389-407.
Ick-Keun Oh and Mikyung Lee. "Evaluation of a Travel Destination's Slogan and Its Expected Effects As a Tourism Promotion Tool: The Case of Colorful DAEGU" Journal of Tourism Sciences 31, no.6 (2007) : 389-407.
Ick-Keun Oh; Mikyung Lee. Evaluation of a Travel Destination's Slogan and Its Expected Effects As a Tourism Promotion Tool: The Case of Colorful DAEGU. Journal of Tourism Sciences, 31(6), 389-407.
Ick-Keun Oh; Mikyung Lee. Evaluation of a Travel Destination's Slogan and Its Expected Effects As a Tourism Promotion Tool: The Case of Colorful DAEGU. Journal of Tourism Sciences. 2007; 31(6) 389-407.
Ick-Keun Oh, Mikyung Lee. Evaluation of a Travel Destination's Slogan and Its Expected Effects As a Tourism Promotion Tool: The Case of Colorful DAEGU. 2007; 31(6), 389-407.
Ick-Keun Oh and Mikyung Lee. "Evaluation of a Travel Destination's Slogan and Its Expected Effects As a Tourism Promotion Tool: The Case of Colorful DAEGU" Journal of Tourism Sciences 31, no.6 (2007) : 389-407.
