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Tourism Attributes and Satisfaction of the JeJu Marine Tourism: From a Life-style Perspective

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2008, 32(4), pp.213-233
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Jin-Hee Lee 1

1제주대학교

Accredited

ABSTRACT

Lifestyle of individuals has changed by several reasons including economic growth stage, technical innovations, disposable income and development of society as a whole. However personal lifestyle is an important inner-formation variable which should be considered also in terms of tourism destination marketing perspectives. This study deals with on the tourism attributes and satisfaction of JeJu marine tourism with gathering 321 effective responses from an on-site survey. The statistical analysis of the data was conducted using techniques of correlation analysis, frequency analysis, factor analysis, cluster analysis, and discriminant analysis. The demographical characteristics were identified and tourism attributes and satisfaction were confirmed by Chi-square analysis and Anova test.

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