KJCKorea
Journal Central

@article{ART001274064},
author={Inho Choi and Eunmi Lim},
title={The Place Marketing using Storytelling: An Exploratory Research},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2008},
volume={32},
number={4},
pages={411-429}

TY - JOUR
AU - Inho Choi
AU - Eunmi Lim
TI - The Place Marketing using Storytelling: An Exploratory Research
JO - Journal of Tourism Sciences
PY - 2008
VL - 32
IS - 4
PB - The Tourism Sciences Society Of Korea
SP - 411
EP - 429
SN - 1226-0533
AB - This paper is to understand the place marketing in perspective of storytelling. Hardware-oriented destination development strategy arguably did not satisfy people concerned In this paper authors argues that place is the result of meaning construction process. The process of meaning construction about the place consists of the following three stage: developing the place assets, making the sense of place, and the place marketing. On the other hand, storytelling is made of story, tell(presence), ing(interactivity). In the storytelling's view, place marketing is composed of experiencing the story, sharing the story. Experiencing the story goes through listing stories, searching the representative story, making the thematic story. Finally, Sharing the story is made of community.
KW - Storytelling; Place marketing; Place; Placeness; 九州の物語
DO -
UR -
ER -

Inho Choi and Eunmi Lim. (2008). The Place Marketing using Storytelling: An Exploratory Research. Journal of Tourism Sciences, 32(4), 411-429.

Inho Choi and Eunmi Lim. 2008, "The Place Marketing using Storytelling: An Exploratory Research", Journal of Tourism Sciences, vol.32, no.4 pp.411-429.

Inho Choi, Eunmi Lim "The Place Marketing using Storytelling: An Exploratory Research" Journal of Tourism Sciences 32.4 pp.411-429 (2008) : 411.

Inho Choi, Eunmi Lim. The Place Marketing using Storytelling: An Exploratory Research. 2008; 32(4), 411-429.

Inho Choi and Eunmi Lim. "The Place Marketing using Storytelling: An Exploratory Research" Journal of Tourism Sciences 32, no.4 (2008) : 411-429.

Inho Choi; Eunmi Lim. The Place Marketing using Storytelling: An Exploratory Research. Journal of Tourism Sciences, 32(4), 411-429.

Inho Choi; Eunmi Lim. The Place Marketing using Storytelling: An Exploratory Research. Journal of Tourism Sciences. 2008; 32(4) 411-429.

Inho Choi, Eunmi Lim. The Place Marketing using Storytelling: An Exploratory Research. 2008; 32(4), 411-429.

Inho Choi and Eunmi Lim. "The Place Marketing using Storytelling: An Exploratory Research" Journal of Tourism Sciences 32, no.4 (2008) : 411-429.