Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
-
pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
Journal Central
Pyramidal Hierarchical-Structure of Means-End Chains Theory and Customers' Cognitive Categorization Process
- Journal of Tourism Sciences
- Abbr : JTS
- 2008, 32(6), pp.221-232
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
1세종대학교
Accredited
ABSTRACT
The means-end chain theory suggests that consumers perceive and judge products as the means to achieving a desired end-state in a given product-use situation. This study presents the unique pyramid-structure of the means-end chain; a model linking perceived product attribute to values. In addition, the categorization process in a product-use situation, the concept necessary to the explication was discussed in the last. Understanding these concepts provide opportunities for managers to target market segmentation and advertising based on the customers' desired end-states.
Statistics
-
355 Viewed
-
1 Downloaded
Tools
Issue List
Citation status
* References for papers published after 2023 are currently being built.
[journal]
김영찬
/ 2004
/
Customer Value and Market Segmentation: New Approaches in Developing Marketing Strategy Analysis
/ 경영학연구
/ 한국경영학회
33(6)
: 1757~1779
[journal]
박현희
/ 2007
/
The Influence of Consumer's Shopping Values on the Evaluations ofFashion Product Attributes and Brand Re-purchase Intention-Focused on the Moderating Role of Price Level-
/ 한국의류학회지
/ 한국의류학회
31(2)
: 236~246
[journal]
송기인
/ 2004
/
Developing An Advertising Strategy Using Consumer's Value Structure of a Clothing Brand In Mean-End Chain Theory
/ 한국광고홍보학보
/ 한국광고홍보학회
6(1)
: 75~112
[thesis]
오다현
/ 2003
/ Means-End Chain과 Laddering 방법을 이용한 고객가치 측정에 관한연구
/ 석사
/ 연세대학교 대학원
[journal]
오주섭
/ 2007
/
Exploring the Consumption Values in Beverages
/ 광고학연구
/ 한국광고학회
18(4)
: 175~197
[journal]
정규엽
/ 2006
/
Market Segmentation for Hotels by Customer Value Using Means-End Chain and Laddering Methods
/ 호텔경영학연구
15(2)
: 303~327
[journal]
한학진
/ 2007
/
A Study on Birdwatching Experts’ Value Pursuit Using the Hard Laddering Method
/ 관광학연구
/ 한국관광학회
31(3)
: 31~54
[book]
Antonides, G.
/ 1998
/ Consumer behavior: A European Perspective
/ John Wiley & Sons
[journal]
Barsalou, L. W.
/ 1983
/ Ad hoc Categories
/ Memory & Cognition
11
: 211~227
[journal]
Claeys, C.
/ 1995
/ Consumers' means-end chains for “think” and “feel” products
/ International Journal of Research in Marketing
12(3)
: 193~208
[journal]
Day, G. S.
/ 1979
/ Customer-oriented approaches to identifying product-markets
/ Journal of Marketing
43(4)
: 8~19
[journal]
Gutman, J.
/ 1982
/ A means-end chain model based on consumer categorization processes
/ Journal of Marketing
46(2)
: 60~72
[journal]
Gutman, J.
/ 1990
/ Adding meaning to values by directly assessing value-benefit relationships
/ Journal of Business Research
20
: 153~160
[book]
Gutman, J.
/ 1979
/ An investigation of the levels of cognitive abstraction utilized by consumers in product differentiation, in Attitude Research Under the Sun
/ American Marketing Association
: 128~150
[journal]
Gutman, J.
/ 2003
/ Communicating a quality position in service delivery: an application in higher education
/ Managing Service Quality
13(2)
: 105~111
[journal]
Haley, R. I.
/ 1968
/ Benefit segmentation: A decision-oriented research tool
/ Journal of Marketing
32
: 30~35
[journal]
Meyers-Levy, J.
/ 1989
/ Schema Congruity as a Basis for Product Evaluation
/ Journal of Consumer Research
16
: 39~53
[journal]
Myers, J. H.
/ 1976
/ Benefit structure analysis: A new tool for product planning
/ Journal of Marketing
40
: 23~32
[journal]
Overby, J. W.
/ 2005
/ The Influence of culture upon consumers' desired value perceptions: A research agenda
/ Marketing Theory
5(2)
: 139~163
[journal]
Pieters, R.
/ 1995
/ A means-end chain approach to consumer goal structure
/ International Journal of Research in Marketing
12(3)
: 227~224
[journal]
Pieters, R.
/ 1998
/ Customer desire expectations about service employees: An analysis of hierarchical relationships
/ Psychology & Marketing
15(8)
: 755~773
[journal]
Pitts, R. E.
/ 1991
/ Consumers' evaluative structure in two ethical situations: A means-end approach
/ Journal of Business Research
22
: 119~130
[journal]
Ratneshwar, S.
/ 1991
/ Substitution in use and the role of usage context in product category structure
/ Journal of Marketing Research
28
: 281~295
[journal]
Reynolds T. J.
/ 1984
/ Advertising in image management
/ Journal of advertising research
24(1)
: 27~36
[journal]
Reynolds, T. J.
/ 1995
/ A means-end analysis of brand persuasion through advertising
/ International Journal of Research in Marketing
12(3)
: 257~266
[book]
Rosch, E.
/ 1978
/ Principles of categorization, in Cognition and categorization
/ Lawrence Eribaum Association
: 27~48
[journal]
Sujan, M.
/ 1987
/ Product Categorization and Inference Making: Some Implications for Comparative Advertising
/ Journal of Consumer Research
14
: 372~378
[journal]
ter Hofstede, F.
/ 1998
/ An investigation into the association pattern techniques as a quantitative approach to measuring means-end chains
/ International Journal of Research in Marketing
15(1)
: 37~50
[journal]
Uusitalo, O.
/ 2001
/ Consumer perceptions of grocery retail formats and brands
/ International Journal of Retail & Distribution Management
29(5)
: 214~225
[journal]
Vannoppen, J.
/ 2002
/ Consumer value structures towards supermarket versus farm shop purchase of apples from integrated production in Belgium
/ British Food Journal
104(10)
: 828~844
[journal]
Vinson, D. E.
/ 1977
/ The role of personal values in marketing and consumer behavior
/ Journal of Marketing
41(4)
: 44~50
[journal]
Vriens, M.
/ 2000
/ Linking attributes, benefits, and consumer values
/ Marketing Research
12(3)
: 4~10
[journal]
Walker, B. A
/ 1991
/ Means-end chains: Connecting products with self
/ Journal of Business Research
22
: 111~118
[journal]
Wagner, T.
/ 2007
/ Shopping motivation revised: a means-end chain analytical perspective
/ International Journal of Retail & Distribution Management
35(7)
: 569~582
[book]
Weinstein, A.
/ 1999
/ Designing and delivering superior customer value concepts, cases, and applications
/ St. Lucie Press
[journal]
Woodruff, R. B.
/ 1997
/ Customer value : The next source for competitive advantage
/ Journal of the Academy of Marketing Science
25(2)
: 139~153