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@article{ART001355079},
author={Choi Young Ki},
title={A Study on Promotion Strategy for Boosting Inbound Tourism in Provincial Governments:A Case of Promotion Strategy of Jeollabuk-do for Chinese Tourists},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2009},
volume={33},
number={3},
pages={85-102}

TY - JOUR
AU - Choi Young Ki
TI - A Study on Promotion Strategy for Boosting Inbound Tourism in Provincial Governments:A Case of Promotion Strategy of Jeollabuk-do for Chinese Tourists
JO - Journal of Tourism Sciences
PY - 2009
VL - 33
IS - 3
PB - The Tourism Sciences Society Of Korea
SP - 85
EP - 102
SN - 1226-0533
AB - This study intend to devising marketing strategies for promoting Jeollabuk- do as a travel destination in huge travel market of China. To achieve this purpose, a secondary data including tourism statistical data published by the government and web site have been used. Marketing goals and strategies to attracte Chinese travelers into Jeollabuk-do were suggested based on the analysis of tourism resources. The marketing strategies discussed in the study are as follows: 1) Pre-stage: A newly developed tourism brand was introduced to execute marketing strategies, 2) Stage 1: A strategy for utilizing tourism resources to draw more Chinese visitors to Jeollabuk-do, 3) Stage 2: A strategy for developing new tourism products for Chinese visitors, 4) Stage 3: A strategy for selling tourism products and providing human services.
KW - Marketing strategies Strategy for utilizing tourism resources Strategy for developing new tourism products Strategy for selling tourism products Strategy for providing human services
DO -
UR -
ER -

Choi Young Ki. (2009). A Study on Promotion Strategy for Boosting Inbound Tourism in Provincial Governments:A Case of Promotion Strategy of Jeollabuk-do for Chinese Tourists. Journal of Tourism Sciences, 33(3), 85-102.

Choi Young Ki. 2009, "A Study on Promotion Strategy for Boosting Inbound Tourism in Provincial Governments:A Case of Promotion Strategy of Jeollabuk-do for Chinese Tourists", Journal of Tourism Sciences, vol.33, no.3 pp.85-102.

Choi Young Ki "A Study on Promotion Strategy for Boosting Inbound Tourism in Provincial Governments:A Case of Promotion Strategy of Jeollabuk-do for Chinese Tourists" Journal of Tourism Sciences 33.3 pp.85-102 (2009) : 85.

Choi Young Ki. A Study on Promotion Strategy for Boosting Inbound Tourism in Provincial Governments:A Case of Promotion Strategy of Jeollabuk-do for Chinese Tourists. 2009; 33(3), 85-102.

Choi Young Ki. "A Study on Promotion Strategy for Boosting Inbound Tourism in Provincial Governments:A Case of Promotion Strategy of Jeollabuk-do for Chinese Tourists" Journal of Tourism Sciences 33, no.3 (2009) : 85-102.

Choi Young Ki. A Study on Promotion Strategy for Boosting Inbound Tourism in Provincial Governments:A Case of Promotion Strategy of Jeollabuk-do for Chinese Tourists. Journal of Tourism Sciences, 33(3), 85-102.

Choi Young Ki. A Study on Promotion Strategy for Boosting Inbound Tourism in Provincial Governments:A Case of Promotion Strategy of Jeollabuk-do for Chinese Tourists. Journal of Tourism Sciences. 2009; 33(3) 85-102.

Choi Young Ki. A Study on Promotion Strategy for Boosting Inbound Tourism in Provincial Governments:A Case of Promotion Strategy of Jeollabuk-do for Chinese Tourists. 2009; 33(3), 85-102.

Choi Young Ki. "A Study on Promotion Strategy for Boosting Inbound Tourism in Provincial Governments:A Case of Promotion Strategy of Jeollabuk-do for Chinese Tourists" Journal of Tourism Sciences 33, no.3 (2009) : 85-102.