@article{ART001355234},
author={Park, Joung-Koo and Oh-Woo Kim and Kim, Myung-Sik},
title={The Effect of Apologetic Types on Tourist's Trueness and Image Restoration toward the Golf Resort Induced to Agricultural Chemical Contamination},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2009},
volume={33},
number={3},
pages={287-307}
TY - JOUR
AU - Park, Joung-Koo
AU - Oh-Woo Kim
AU - Kim, Myung-Sik
TI - The Effect of Apologetic Types on Tourist's Trueness and Image Restoration toward the Golf Resort Induced to Agricultural Chemical Contamination
JO - Journal of Tourism Sciences
PY - 2009
VL - 33
IS - 3
PB - The Tourism Sciences Society Of Korea
SP - 287
EP - 307
SN - 1226-0533
AB - This paper is to examine the effects of apology methods on tourists' perceived trueness and image restoration toward the golf resort induced to agricultural chemical contamination. Apology contents were obtained from the frequently used image restoration strategy. Data were collected through onsite interviews of 250 tourists in Bomoon Resort. Hypothetical apology messages such as denial. bolstering, differentiation, transcendence, and compensation, were created through 8 scenarios. The results indicated that the same patterns of determinants were evident for each of the two variables. For trueness, the most prominent part-worth coefficient was 10% donation for local residents, followed by inability to control contamination. For image restoration, the factor with the highest coefficient was also to return 10% of the profit back to local residents.
KW - Trueness
Image restoration
Agricultural chemical contamination
Conjoint analysis
DO -
UR -
ER -
Park, Joung-Koo, Oh-Woo Kim and Kim, Myung-Sik. (2009). The Effect of Apologetic Types on Tourist's Trueness and Image Restoration toward the Golf Resort Induced to Agricultural Chemical Contamination. Journal of Tourism Sciences, 33(3), 287-307.
Park, Joung-Koo, Oh-Woo Kim and Kim, Myung-Sik. 2009, "The Effect of Apologetic Types on Tourist's Trueness and Image Restoration toward the Golf Resort Induced to Agricultural Chemical Contamination", Journal of Tourism Sciences, vol.33, no.3 pp.287-307.
Park, Joung-Koo, Oh-Woo Kim, Kim, Myung-Sik "The Effect of Apologetic Types on Tourist's Trueness and Image Restoration toward the Golf Resort Induced to Agricultural Chemical Contamination" Journal of Tourism Sciences 33.3 pp.287-307 (2009) : 287.
Park, Joung-Koo, Oh-Woo Kim, Kim, Myung-Sik. The Effect of Apologetic Types on Tourist's Trueness and Image Restoration toward the Golf Resort Induced to Agricultural Chemical Contamination. 2009; 33(3), 287-307.
Park, Joung-Koo, Oh-Woo Kim and Kim, Myung-Sik. "The Effect of Apologetic Types on Tourist's Trueness and Image Restoration toward the Golf Resort Induced to Agricultural Chemical Contamination" Journal of Tourism Sciences 33, no.3 (2009) : 287-307.
Park, Joung-Koo; Oh-Woo Kim; Kim, Myung-Sik. The Effect of Apologetic Types on Tourist's Trueness and Image Restoration toward the Golf Resort Induced to Agricultural Chemical Contamination. Journal of Tourism Sciences, 33(3), 287-307.
Park, Joung-Koo; Oh-Woo Kim; Kim, Myung-Sik. The Effect of Apologetic Types on Tourist's Trueness and Image Restoration toward the Golf Resort Induced to Agricultural Chemical Contamination. Journal of Tourism Sciences. 2009; 33(3) 287-307.
Park, Joung-Koo, Oh-Woo Kim, Kim, Myung-Sik. The Effect of Apologetic Types on Tourist's Trueness and Image Restoration toward the Golf Resort Induced to Agricultural Chemical Contamination. 2009; 33(3), 287-307.
Park, Joung-Koo, Oh-Woo Kim and Kim, Myung-Sik. "The Effect of Apologetic Types on Tourist's Trueness and Image Restoration toward the Golf Resort Induced to Agricultural Chemical Contamination" Journal of Tourism Sciences 33, no.3 (2009) : 287-307.
