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@article{ART001355264},
author={Sangug Sim and KEUNSOO PARK},
title={The Impact of Servicescape on the Satisfactionand Behavioral Intention of Visitors in Festival Settings},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2009},
volume={33},
number={3},
pages={369-390}

TY - JOUR
AU - Sangug Sim
AU - KEUNSOO PARK
TI - The Impact of Servicescape on the Satisfactionand Behavioral Intention of Visitors in Festival Settings
JO - Journal of Tourism Sciences
PY - 2009
VL - 33
IS - 3
PB - The Tourism Sciences Society Of Korea
SP - 369
EP - 390
SN - 1226-0533
AB - The purpose of this article is to test the impact of servicescape on the satisfaction and behavioral intention of visitors in festival settings. Bitner's (1992) servicescape and Baker's(1987) physical environment frameworks serve as models for studying on how the visitors perceive physical and social environment in festival settings. The key findings of this article are as fallow. (1) The servicescape of festival settings consist of seven factors, two ambient factors, four design factors and one social factor. (2) The service people and the symbolic design of the festival have a strong impact on the perceived servicescape.(3) The perceived servicescape has an direct impact on the satisfaction of the festival visitors, but has a indirect impact on the behavioral intentions of them through satisfaction.
KW - Festival setting Servicescape Festival satisfaction Behavioral intention
DO -
UR -
ER -

Sangug Sim and KEUNSOO PARK. (2009). The Impact of Servicescape on the Satisfactionand Behavioral Intention of Visitors in Festival Settings. Journal of Tourism Sciences, 33(3), 369-390.

Sangug Sim and KEUNSOO PARK. 2009, "The Impact of Servicescape on the Satisfactionand Behavioral Intention of Visitors in Festival Settings", Journal of Tourism Sciences, vol.33, no.3 pp.369-390.

Sangug Sim, KEUNSOO PARK "The Impact of Servicescape on the Satisfactionand Behavioral Intention of Visitors in Festival Settings" Journal of Tourism Sciences 33.3 pp.369-390 (2009) : 369.

Sangug Sim, KEUNSOO PARK. The Impact of Servicescape on the Satisfactionand Behavioral Intention of Visitors in Festival Settings. 2009; 33(3), 369-390.

Sangug Sim and KEUNSOO PARK. "The Impact of Servicescape on the Satisfactionand Behavioral Intention of Visitors in Festival Settings" Journal of Tourism Sciences 33, no.3 (2009) : 369-390.

Sangug Sim; KEUNSOO PARK. The Impact of Servicescape on the Satisfactionand Behavioral Intention of Visitors in Festival Settings. Journal of Tourism Sciences, 33(3), 369-390.

Sangug Sim; KEUNSOO PARK. The Impact of Servicescape on the Satisfactionand Behavioral Intention of Visitors in Festival Settings. Journal of Tourism Sciences. 2009; 33(3) 369-390.

Sangug Sim, KEUNSOO PARK. The Impact of Servicescape on the Satisfactionand Behavioral Intention of Visitors in Festival Settings. 2009; 33(3), 369-390.

Sangug Sim and KEUNSOO PARK. "The Impact of Servicescape on the Satisfactionand Behavioral Intention of Visitors in Festival Settings" Journal of Tourism Sciences 33, no.3 (2009) : 369-390.