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Re-reading Veblen: Consumption Society and Leisure Identity

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2009, 33(7), pp.11-30
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Kwang-Eik Cho 1,  Lee Don-jae 2

1대구가톨릭대학교
2용인대학교

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ABSTRACT

This study analyzes the meaning of leisure consumption in the consumption- oriented society by reexamining the conspicious consumption theory of Thorstein Veblen. Veblen insists that the leisure class spends a great deal of money based on ostentatious principle of prodigality to acquire social respect. In this progress, behavioral principle, preference, and tastes of the leisure class expands into those of all classes. As a consequence, the lower classes imitate behavioral patterns of the leisure class. This study emphasize the consumption function as a mean to express one’s identity by providing people behavioral principle. Even though Veblen' theory of leisure class outdated a little, it is still very useful in understanding people's leisure behavior in many respects.

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