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The Analysis of Significance Structure among Stakeholders of Festival Using Greimas's Actant Model: A Case of Andong Maskdance Festival

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2009, 33(7), pp.139-159
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Oh, Jeong-Keun 1 Lee, Hoon 1

1한양대학교

Accredited

ABSTRACT

This study examined the formation of the significance structure following contents of granting significance about local festival among stakeholders of Andong maskdance festival. The significance structure was examined as semiological analytic method through an in-depth interview with a modified model of Greimas's actant model. As a result, all stakeholders of the Andong maskdance festival granted very strong positive significance to the cultural significance. The significance structure shows that the local government and festival committee play a role as the subject of the festival. The central government and local merchant play a role as helper for the local government and festival committee who granted strongly significance to the representative of Korean culture-strengthening ability of Andong culture. And also tourists and local residents as cultural receiver and local NGO as cultural sender were examined in this study.

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