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Ecotourists' Needs and Preferences of Eco-tourism Facilities and Programs in Wetlands

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2009, 33(7), pp.247-267
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Yeo Ho Keun 1 BONG-GYU PARK 1 Yoon, Tae-Hwan 1

1동의대학교

Accredited

ABSTRACT

This study aimed to analyze ecotourists‘ needs and preferences on eco-tourism programs and facilities. A total of 397 usable questionnaires were collected from two wetlands, which are located in the south west part of Korea. Results revealed that the ecotourists' preference toward eco-tourism facilities. had statistically significant positive relationship with their need for the eco-tourism experience programs. In particular, those who had strong preference toward convenience facilities wanted ethnic hands-on activities, while those who had strong preference toward direct facilities such as bird observatory had more needs on environmental education and hands-on activities. From the findings, this study suggests that ecotourism market segmentation strategy should be conducted based on the ecotourists characteristics and their pursuing needs.

Citation status

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