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The Relationship of Tourist's Affective Response,Satisfaction and Revisit intention:Focusing on the Moderation Effect of Cognitive Dissonance

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2009, 33(7), pp.317-333
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Hyeyoung Moon 1 Yoon, Yoo shik 2

1세종대학교
2경희대학교

Accredited

ABSTRACT

This study was to examine the relationships of tourists' affective response, satisfaction, and revisit intention focusing on the moderation effect of cognitive dissonance. A total of 262 useful sample was collected from on-site survey in the tourism destination. EFA and CFA were conducted to produce validated variables to examine any relationships among the proposed constructs in this study. It can be concluded that three dimensions from EFA (positive affective responses, aggressive affective responses, and regretful affective responses) have relationships with tourist satisfaction and these responses positively or negatively affected tourists satisfaction level. The theoretical and practical implications were discussed in the conclusion.

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