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Development of the Perceived Praise Scale for Employees in the Tourism Industry

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2009, 33(7), pp.395-414
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

문상정 1 Ko, Dong Woo 1

1대구대학교

Accredited

ABSTRACT

This study was to examine the elements of praise that tourism employees perceive, to develop a reliable and valid scale of perceived praise, and to investigate the positive effects of the perceived praises on the work attitudes of employees in tourism industries. 15 tourism specialists tested the face validity of the initial scale. Then, data were collected from 255 employees in the tourism industry to test the validity and reliability of the final scale. Results of empirical analysis suggested four sub-dimensions of perceived praises scale(i.e., verbal praise, physical praise, gesture/expression praise, and materialistic praise) with 19 detailed items. The concepts and the scale of perceived praise that was developed in this study could be utilized usefully in many study fields such as management, pedagogy, industrial psychology, administration and sociology.

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