@article{ART001407982},
author={Hwang Soo Young},
title={A study of the reliability and validity of e-CRM activity scale in Food & Beverage Industry},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2009},
volume={33},
number={7},
pages={487-510}
TY - JOUR
AU - Hwang Soo Young
TI - A study of the reliability and validity of e-CRM activity scale in Food & Beverage Industry
JO - Journal of Tourism Sciences
PY - 2009
VL - 33
IS - 7
PB - The Tourism Sciences Society Of Korea
SP - 487
EP - 510
SN - 1226-0533
AB - The essence of e-CRM in restaurants is to build a business environment in which a variety of the company's activities, including dealing with customers, marketing, sales, communication, and services, can be conducted through e-channels based on electronic technology. This study was conducted in order to develop a set of tools that can measure the performance of e-CRM activities in the food & beverage industry and to evaluate the reliability and validity of the measures. To determine inherent consistency as part of analyzing reliability, Cronbach's Alpha and Spilt-half were used. The validity of the content of the survey was naturally ensured since the field data were first collected from the e-CRM experts based on a theoretical framework A factor analysis was conducted in order to assess validity of the measures. This study finally conducted ‘e-CRM activities scale in Food & Beverage industry’ consisted of 53 items in total. and also the result of these processes was the development of measures to evaluate the e-CRM activities in the food & beverage industry.
KW - e-CRM;Scale development;Food & beverage industry;Reliability;Validity
DO -
UR -
ER -
Hwang Soo Young. (2009). A study of the reliability and validity of e-CRM activity scale in Food & Beverage Industry. Journal of Tourism Sciences, 33(7), 487-510.
Hwang Soo Young. 2009, "A study of the reliability and validity of e-CRM activity scale in Food & Beverage Industry", Journal of Tourism Sciences, vol.33, no.7 pp.487-510.
Hwang Soo Young "A study of the reliability and validity of e-CRM activity scale in Food & Beverage Industry" Journal of Tourism Sciences 33.7 pp.487-510 (2009) : 487.
Hwang Soo Young. A study of the reliability and validity of e-CRM activity scale in Food & Beverage Industry. 2009; 33(7), 487-510.
Hwang Soo Young. "A study of the reliability and validity of e-CRM activity scale in Food & Beverage Industry" Journal of Tourism Sciences 33, no.7 (2009) : 487-510.
Hwang Soo Young. A study of the reliability and validity of e-CRM activity scale in Food & Beverage Industry. Journal of Tourism Sciences, 33(7), 487-510.
Hwang Soo Young. A study of the reliability and validity of e-CRM activity scale in Food & Beverage Industry. Journal of Tourism Sciences. 2009; 33(7) 487-510.
Hwang Soo Young. A study of the reliability and validity of e-CRM activity scale in Food & Beverage Industry. 2009; 33(7), 487-510.
Hwang Soo Young. "A study of the reliability and validity of e-CRM activity scale in Food & Beverage Industry" Journal of Tourism Sciences 33, no.7 (2009) : 487-510.
