Developing a Model of Image Formation Process of Convention Destinations: A Grounded Theory Approach ( 컨벤션 開催地의 이미지 形成過程 - 根據理論을 中心으로 - )

용선중; dehyun Sohn (손대현)

Developing a Model of Image Formation Process of Convention Destinations: A Grounded Theory Approach

Journal of Tourism Sciences
Abbr : JTS
2010, 34(2), pp.53-75
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

용선중 ¹, dehyun Sohn ²

¹한국관광공사
²한양대학교

Accredited

ABSTRACT

This study aimed to understand the image formation process of convention planners toward a convention destination. A grounded theory approach was adopted as the research method. Data were collected from exhaustive in-depth interviews with eighteen convention planners and were analyzed via the open coding, axial coding and selective coding. 18 categories related to the image formation process were identified in the open coding. Then, a paradigm model of image formation for convention destinations was presented. This suggested that the image of a convention destination was found to be formed, changed and finalized over time, going through such multiple phases as exploration, experience, relation formation, reflection and integration. In selective coding, correction of confusion was identified as the core category in the image formation process and, and four types of confusion correction were presented. Based on the analysis, the study developed a model of image formation process of convention destinations.

KEYWORDS

Convention destination, Model of image formation process, Grounded theory

Citation status

* References for papers published after 2023 are currently being built.

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