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@article{ART001442981},
author={Kim Mi Ju and Seongseop Kim},
title={Identifying an Optimal Medical Tourism Product Preferred by Japanese Tourists: A Mixed Logit Model},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2010},
volume={34},
number={2},
pages={281-307}

TY - JOUR
AU - Kim Mi Ju
AU - Seongseop Kim
TI - Identifying an Optimal Medical Tourism Product Preferred by Japanese Tourists: A Mixed Logit Model
JO - Journal of Tourism Sciences
PY - 2010
VL - 34
IS - 2
PB - The Tourism Sciences Society Of Korea
SP - 281
EP - 307
SN - 1226-0533
AB - Using a mixed logit model, this study was aimed to identify the attributes of medical tourism product that Japanese might prefer. Data were collected from 377 Japanese tourists at Myung-dong area, Seoul in 2009 and the survey instrument was developed by SAS experimental design. Among many results, a few results are very meaningful. Firstly, the most preferred combination of attributes in the scenario I, was 'cosmetic surgery package' that provides post treatment with the price between 150,001-500,001 Won, and recovery period between seven hours to two days. Secondly, the most preferred combination of attributes in the scenario II was 'herbal treatment packages' between 300,000-800,000 Won, with cultural experience, prior or post-treatment, and gourmet tourism program. Results of this study may help to develop an optimum medical tourism package.
KW - Medical tourism;Mixed logit;Conditional logit;Stated preference;Experimental design
DO -
UR -
ER -

Kim Mi Ju and Seongseop Kim. (2010). Identifying an Optimal Medical Tourism Product Preferred by Japanese Tourists: A Mixed Logit Model. Journal of Tourism Sciences, 34(2), 281-307.

Kim Mi Ju and Seongseop Kim. 2010, "Identifying an Optimal Medical Tourism Product Preferred by Japanese Tourists: A Mixed Logit Model", Journal of Tourism Sciences, vol.34, no.2 pp.281-307.

Kim Mi Ju, Seongseop Kim "Identifying an Optimal Medical Tourism Product Preferred by Japanese Tourists: A Mixed Logit Model" Journal of Tourism Sciences 34.2 pp.281-307 (2010) : 281.

Kim Mi Ju, Seongseop Kim. Identifying an Optimal Medical Tourism Product Preferred by Japanese Tourists: A Mixed Logit Model. 2010; 34(2), 281-307.

Kim Mi Ju and Seongseop Kim. "Identifying an Optimal Medical Tourism Product Preferred by Japanese Tourists: A Mixed Logit Model" Journal of Tourism Sciences 34, no.2 (2010) : 281-307.

Kim Mi Ju; Seongseop Kim. Identifying an Optimal Medical Tourism Product Preferred by Japanese Tourists: A Mixed Logit Model. Journal of Tourism Sciences, 34(2), 281-307.

Kim Mi Ju; Seongseop Kim. Identifying an Optimal Medical Tourism Product Preferred by Japanese Tourists: A Mixed Logit Model. Journal of Tourism Sciences. 2010; 34(2) 281-307.

Kim Mi Ju, Seongseop Kim. Identifying an Optimal Medical Tourism Product Preferred by Japanese Tourists: A Mixed Logit Model. 2010; 34(2), 281-307.

Kim Mi Ju and Seongseop Kim. "Identifying an Optimal Medical Tourism Product Preferred by Japanese Tourists: A Mixed Logit Model" Journal of Tourism Sciences 34, no.2 (2010) : 281-307.