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Collaborative Networks of Stakeholders in a Convention City: A Social Network Analysis

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2010, 34(5), pp.33-53
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

우금주 1 Kwon Yoo Hong 2 Shim Won-sup 3

1광주 cvb
2한림국제대학원대학교
3한국문화관광연구원

Accredited

ABSTRACT

This research analyzed the structural characteristics of stakeholders' networks which works in the process of bidding and organizing of a convention. Fifteen representative stakeholder groups of Gwangju convention industry were carefully selected and the social network analysis was applied to analyze the networks. Results demonstrated that there were different network structural characteristics in the process of bidding and organizing conventions. Results also showed that a few stakeholders dominated the relationships and had substantial influences over the other stakeholders. However, more complex and diversified relationship patterns were found in the organization phase. Findings from this study coud help stakeholders of the Gwangju convention industry, especially Gwangju Convention & Visitors Bureau, develop a better efficient collaborative relationships in different stages of convention management.

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