Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
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The Evaluation of a Birdwatching Tour Interpretation Service:An Important-Performance Analysis(IPA)
- Journal of Tourism Sciences
- Abbr : JTS
- 2010, 34(5), pp.131-153
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
Lee, Jin-Hyung 1, Young-suk Yeo 2
1목포대학교
2호남대학교
Accredited
ABSTRACT
The concept of ecotourism resource interpretation has recently drawn some attentions from tourism and outdoor recreation researchers in Korea. However, almost no research to data has actually examined the important elements of ecotourism resource interpretation and its' level of performance from the ecotourists perspective. Using a 405 sample of birdwatching tourists in the Chunsoo Bay, Korea, this study evaluated 28 ecotour guide inter- pretation elements using an IPA analysis. Results showed that birdwatching tour guides were perceived to perform well 13 out of 28 interpretation attributes in areas related to accurate knowledge and information about birds and enthusiastic interpretation with articulate and clear voice. In contrast, the enjoyable communication skill of the birdwatching tour guides fell into the concentrate here quadrant. Several points were made from the perspective of ecotourism resource interpreter education.
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