Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
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The Relationship between Internet User's Perception, Attitude and Information Search Effort on Internet Tourism Information
- Journal of Tourism Sciences
- Abbr : JTS
- 2010, 34(5), pp.265-286
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
1제주대학교
2한양대학교
Accredited
ABSTRACT
In this study, the relationship between user's perception, attitude, and information search effort on Internet tourism information was examined. Data were collected from 402 people at three subway stations and one domestic airport in Seoul, Korea. Results showed that perceived use of ease influenced perceived usefulness, and that perceived usefulness influenced both attitude and search effort on Internet tourism information. In addition, the respondents attitude also had an impact on information search effort. In terms of the total effect, perceived usefulness had the strongest effect on information search effort. These results supported both theory of reasoned action and technology acceptance model. Limitation of this study and direction for future research were also discussed.
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