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@article{ART001474619},
author={Kim,Bong-Kyu},
title={An Effect of Hotel Brand Image on Employment Decision of Students Majoring in Hotel},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2010},
volume={34},
number={5},
pages={373-390}

TY - JOUR
AU - Kim,Bong-Kyu
TI - An Effect of Hotel Brand Image on Employment Decision of Students Majoring in Hotel
JO - Journal of Tourism Sciences
PY - 2010
VL - 34
IS - 5
PB - The Tourism Sciences Society Of Korea
SP - 373
EP - 390
SN - 1226-0533
AB - The purpose of the study was to make a close inquiry into an effect of hotel brand image on employment decision of students majoring in hotel with regard to importance of special-grade hotel brand image in Seoul on the basis of preceding researches related to the existing brand image and hotel brand image. When the study examined results through empirical analysis, factor analysis results out of evaluation on scale of measurement were as follows. When the study verified hypotheses, difference analysis results of hotel brand image were partially selected and hotel selection attribute was also selected partially. In addition, employment decision factors of students majoring in hotel were partially selected. In multiple regression analysis, results of hotel brand image were dismissed. Therefore, it was judged that hotel brand image didn’t have an effect on students majoring in hotel. In multiple regression analysis of importance of hotel selection attribute, regression analysis results were partially selected. Therefore, it was judged that importance of hotel selection attribute had a significant effect on students majoring in hotel.
KW - Hotel brand image;Importance of hotel selection attribute;Factor of hotel employment decision
DO -
UR -
ER -

Kim,Bong-Kyu. (2010). An Effect of Hotel Brand Image on Employment Decision of Students Majoring in Hotel. Journal of Tourism Sciences, 34(5), 373-390.

Kim,Bong-Kyu. 2010, "An Effect of Hotel Brand Image on Employment Decision of Students Majoring in Hotel", Journal of Tourism Sciences, vol.34, no.5 pp.373-390.

Kim,Bong-Kyu "An Effect of Hotel Brand Image on Employment Decision of Students Majoring in Hotel" Journal of Tourism Sciences 34.5 pp.373-390 (2010) : 373.

Kim,Bong-Kyu. An Effect of Hotel Brand Image on Employment Decision of Students Majoring in Hotel. 2010; 34(5), 373-390.

Kim,Bong-Kyu. "An Effect of Hotel Brand Image on Employment Decision of Students Majoring in Hotel" Journal of Tourism Sciences 34, no.5 (2010) : 373-390.

Kim,Bong-Kyu. An Effect of Hotel Brand Image on Employment Decision of Students Majoring in Hotel. Journal of Tourism Sciences, 34(5), 373-390.

Kim,Bong-Kyu. An Effect of Hotel Brand Image on Employment Decision of Students Majoring in Hotel. Journal of Tourism Sciences. 2010; 34(5) 373-390.

Kim,Bong-Kyu. An Effect of Hotel Brand Image on Employment Decision of Students Majoring in Hotel. 2010; 34(5), 373-390.

Kim,Bong-Kyu. "An Effect of Hotel Brand Image on Employment Decision of Students Majoring in Hotel" Journal of Tourism Sciences 34, no.5 (2010) : 373-390.