Identifying Wine Selection Attributes by Wine Customer Types (와인소비자유형에 따른 음식과 와인의 조화 선택요인에 관한 연구)

Ko, JaeYoun (고재윤); 이종욱; Yu Yang Lee (이유양)

Identifying Wine Selection Attributes by Wine Customer Types

Journal of Tourism Sciences
Abbr : JTS
2010, 34(7), pp.159-185
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Ko, JaeYoun ¹, 이종욱 ¹, Yu Yang Lee ¹

¹경희대학교

Accredited

ABSTRACT

This study was to classify Korean wine customers based on their level of knowledge, education, and information on wines and to identify wine selection attributes among different types of wine customers. Data were collected from 324 people who visited in wine restaurants, shops, or education institutions in Seoul from July to September 2009. Results showed that there were 8 factors of selecting wine and food pairing; ‘taste & bouquet’, ‘region’, ‘season’, ‘characteristics of food ingredients’, ‘body’, and so on. Results also indicated that the wine customers could be divided into three groups; connoisseurs, aspirants, and new wine drinkers. Furthermore, results illustrated that wine selection attributes were differed by types of consumers. and the customers level of satisfaction on wine was most affected by 'characteristics of food ingredients’, followed by ‘region’, ‘season’, and ‘sauce’. Results from this study suggests that it is necessary to recommend the appropriate wine with food based on each group’s preference.

KEYWORDS

Wine consumer, Wine consumer classification, Food and wine pairing

Citation status

* References for papers published after 2023 are currently being built.

[journal] 고재윤 / 2003 / 육류와 와인의 절묘한 만남 / Meet / (12월)

[journal] 고재윤 / 2009 / Wine Marketing Strategies of 5 Star Hotel Restaurants in Seoul Using the Delphi Technique / 관광학연구 / 한국관광학회 33(5) : 33~54

[journal] 고재윤 / 2006 / Importance of Wine Label Information and Perception Differences According to Consumer Groups / 관광학연구 / 한국관광학회 30(1) : 403~420

[journal] 고재운 / 2006 / Consumers’ Perception of Risks in Purchasing Wines / 외식경영연구 / 한국외식경영학회 9(2) : 98~103

[journal] 고재윤 / 2006 / Segmenting Wine Bar Customers by Their Selection Attributes / 호텔관광연구 / 한국호텔관광학회 8(1) : 33~46

[journal] 김석지 / 2008 / A Study of the Effect of Perceived Wine Value on Customer Satisfaction, Trust, Repurchase Intention / 외식경영연구 / 한국외식경영학회 11(2) : 221~241

[book] 김의겸 / 2007 / 소믈리에실무 / 백산출판사

[journal] 김주향 / 2005 / 와인에 적합한 컨벤션 메뉴에 관한 탐색적 연구-한식메뉴를 대상으로 / 와인소믈리에연구 1(1) : 55~69

[book] 김준철 / 2006 / 와인 인사이클로피디아 / 세종서적

[journal] 류철 / 2008 / Difference in Importance of Wine Quality Evaluation Factors by Wine Consumers’ Types / 호텔관광연구 / 한국호텔관광학회 10(2) : 30~43

[journal] 방 진 식 / 2005 / A Study on Wine Preference by Wine Consumer Classification / 한국조리학회지 / 한국조리학회 11(2) : 32~37

[book] 안준범 / 2009 / 와인 읽는 CEO / 21세기북스

[book] 이주호 / 1999 / 이제 와인이 좋다 / 바다출판사

[journal] 전 진 화 / 2006 / The Relationship between Wine-Selection Attributes and Consumer Satisfaction / 한국조리학회지 / 한국조리학회 12(2) : 140~157

[journal] 전현모 / 2009 / A Study on Wine Selection Attributes by Wine Use Behavior - Focused on Wine Retail Shop Customers - / 한국조리학회지 / 한국조리학회 15(2) : 121~135

[journal] 전흥진 / 2003 / 음식과 와인의 조화에 관한 연구 / 관광정보연구 14 : 97~118

[thesis] 정하봉 / 2008 / 호텔 레스토랑의 와인선택속성이 고객만족도와 재방문 의도에 미치는 영향: 서울시내 특 1급호텔 양식, 중식, 일식당을 중심으로 / 석사 / 경희대학교 관광대학원

[report] 중앙리서치 / 1997 / 향후 마주앙(국산와인)의 광고효과 tracking을 위한 국내 와인 시장 Benchmark 조사보고서 / 중앙리서치

[book] 최영준 / 2006 / 소믈리에 / 대왕사

[book] 황혜정 / 2001 / 와인과 칵테일 / 기문사

[web] 한국무역협회 / 한국무역협회 / http://www.kita.net/

[journal] / 2004 / Wine Review / Wine Review 44

[book] Alexander, B. / 2001 / Le cordon blue wine essentials; professional secrets to buying, storing, serving and drinking wine / John Wiley & Sons

[journal] Bode, W. K. H. / 1992 / The marriage of food and wine / International Journal of Wine Marketing 4(2) : 15~20

[book] Clarke, O. / 2000 / Oz Clarke's introduction wine / West international publisher

[book] Czepiel, J. A. / 1974 / Perspectives on Consumer Satisfaction / AMA Educators

[journal] Fornell, C. / 1981 / Evaluating Structural Equation Models with unobservable variables and measurement error / Journal of Marketing Research 18(1) : 39~50

[book] Hair, J. F. / 2006 / Multivariate data analysis / Prentice-Hall

[journal] Hall, J. / 1999 / An empirical confirmation of segments in the Australian wine market / International Journal of Wine Marketing / 11(1) : 19~35

[journal] Harrington, R. J. / 2005 / The wine and food pairing process: using culinary and sensory perspective / Journal of Culinary Science & Technology 4(1) : 101~112

[journal] Harrington, R. J. / 2006 / The Direct Effects of Wine and Cheese Characteristics on Perceived Match / Journal of Foodservice Business Research 8(4) : 37~54

[book] Immer, A. / 2002 / Great tastes made simple: Extraordinary food and wine pairing for every palate / Broadway Books

[journal] Johnson, L. W. / 1991 / Behavioral segmentation in the Australian wine market using conjoint choice analysis / International Journal of Wine Marketing / 3(1) : 26~31

[journal] Kivelam J. / 1999 / Consummer research in the restaurant enviroment, Part 1: A conceptual model of dining satisfaction and return patronage / International Journal of Contemporary Hospitality Management 11(5) : 205~222

[book] Kolpan, S. / 2002 / Exploring Wine(2nd): The Culinary Institute of America’'s Complete Guide to Wines of the World / John Wiley & Sons

[book] Kotler, P. / 2008 / Principles of Marketing. 12th Edition / Prentice Hall

[book] Kotler, P. / 2003 / Marketing for hospitality and tourism / Prentice Hall : 13~

[book] Kotschevar, L. / 2004 / Managing beverage service. Michigan: Education Institute / Computational Mechannics Publications

[book] Lilien, G. L. / 2006 / Marketing engineering(2nd ed.) / Trafford Publishing

[journal] Lockshin, L. / 1998 / The pacific rim; Paradise or purgatory for Australian wine? / The Australian and New Zealand Wine Industry Journal of Oenology, Viticulture. Finance and Marketing 13(1) : 78~80

[journal] Lockshin, L. / 1999 / Wine marketing; Science or science fiction? / The Australian and New Zealand Wine Industry Journal of Oenology, Viticulture. Finance and Marketing 14(1) : 65~67

[book] Macneil, K. / 2001 / The wine bible / Workman Publishing Company

[book] Mckinna, D. / 1986 / Attitudes, Behaviors, Perceptions and Knowledge with Respect to South Australian Wine, A Report on a Qualitative and Quantitative Research Program / Pty. Ltd.

[book] Moulton, K. / 2001 / Successful Wine Marketing / Aspen pub. Inc. : 3~4

[book] Moulton, K. / 2001 / Consumer Behavior and Marketing Strategies, Successful Wine Marketing / Aspen Publisher, Inc. : 3~8

[book] Oliver, R. L. / 1996 / Satisfaction: A Behavioral Perspective on Consumer / McGraw-Hill Co. Inc.

[book] Robinson, J. / 2005 / Exploring the world of wines and spirit / Wines and Spirits Education Trust

[book] Rosengarten, D. / 1989 / Red wine with fish: The art of match in wine with food / Simon and Schuster

[book] Simon, J. / 1996 / Wine with food / Simon & Schuster

[journal] Spawton, A. W. / 1991 / Grapes and Wine Seminar—Prospering in the 1990s: Changing Your View of the Consumer / International Journal of Wine Marketing 3(1) : 32~41

[book] Stevenson, T. / 2005 / The Sotheby's Wine Encyclopedia. Fourth Edition / Dorling Kindersley

[journal] Thomas, A. / 2003 / the importance of wine label information / International journal of wine marketing 15(2) : 58~74

[book] Van Westering, J. M. / 1996 / Gastronomy, the importance of combining tastes. in: Culinary arts and sciences / global and national perspectives : 15~24

[book] Zeithaml, V. A. / 1997 / Services Marketing / The McGraw-Hill Co. Inc.

[book] Zraly, K. / 2007 / Windows on the World complete wine course / Sterling Publishing

KJCKorea
Journal Central

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7