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@article{ART001491186},
author={Lee, Na-Rae and Taeyoung Cho and Hogeun Lee},
title={The Impact of Physical Environment of Korean-Style Dessert Cafe on the Customer Satisfaction and Behavior Intention Through Emotional Reaction},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2010},
volume={34},
number={7},
pages={233-256}

TY - JOUR
AU - Lee, Na-Rae
AU - Taeyoung Cho
AU - Hogeun Lee
TI - The Impact of Physical Environment of Korean-Style Dessert Cafe on the Customer Satisfaction and Behavior Intention Through Emotional Reaction
JO - Journal of Tourism Sciences
PY - 2010
VL - 34
IS - 7
PB - The Tourism Sciences Society Of Korea
SP - 233
EP - 256
SN - 1226-0533
AB - This study aimed to examine the impact of physical environment on the customer satisfaction and behavior in the context of Korean-style dessert cafe. Particularly, it investigated the mediating effects of the emotional reaction which plays in between the physical environment and customer satisfaction. Data were collected from 317 users of five Korean style desert cafes in Seoul on July 2010. Results showed that the customers' evaluation on the four different dimensions of the physical environment of the Korean food dessert cafes significantly influenced on their level of satisfaction and re-visit intention. Results also indicated that the customers' positive and negative emotional reactions to the physical environment made a significant mediating effects in between the physical environment and satisfaction. Based on the results from this study, several marketing implications were also discussed.
KW - Physical environment;Emotional reaction;Dessert cafe;Behavioral intent
DO -
UR -
ER -

Lee, Na-Rae, Taeyoung Cho and Hogeun Lee. (2010). The Impact of Physical Environment of Korean-Style Dessert Cafe on the Customer Satisfaction and Behavior Intention Through Emotional Reaction. Journal of Tourism Sciences, 34(7), 233-256.

Lee, Na-Rae, Taeyoung Cho and Hogeun Lee. 2010, "The Impact of Physical Environment of Korean-Style Dessert Cafe on the Customer Satisfaction and Behavior Intention Through Emotional Reaction", Journal of Tourism Sciences, vol.34, no.7 pp.233-256.

Lee, Na-Rae, Taeyoung Cho, Hogeun Lee "The Impact of Physical Environment of Korean-Style Dessert Cafe on the Customer Satisfaction and Behavior Intention Through Emotional Reaction" Journal of Tourism Sciences 34.7 pp.233-256 (2010) : 233.

Lee, Na-Rae, Taeyoung Cho, Hogeun Lee. The Impact of Physical Environment of Korean-Style Dessert Cafe on the Customer Satisfaction and Behavior Intention Through Emotional Reaction. 2010; 34(7), 233-256.

Lee, Na-Rae, Taeyoung Cho and Hogeun Lee. "The Impact of Physical Environment of Korean-Style Dessert Cafe on the Customer Satisfaction and Behavior Intention Through Emotional Reaction" Journal of Tourism Sciences 34, no.7 (2010) : 233-256.

Lee, Na-Rae; Taeyoung Cho; Hogeun Lee. The Impact of Physical Environment of Korean-Style Dessert Cafe on the Customer Satisfaction and Behavior Intention Through Emotional Reaction. Journal of Tourism Sciences, 34(7), 233-256.

Lee, Na-Rae; Taeyoung Cho; Hogeun Lee. The Impact of Physical Environment of Korean-Style Dessert Cafe on the Customer Satisfaction and Behavior Intention Through Emotional Reaction. Journal of Tourism Sciences. 2010; 34(7) 233-256.

Lee, Na-Rae, Taeyoung Cho, Hogeun Lee. The Impact of Physical Environment of Korean-Style Dessert Cafe on the Customer Satisfaction and Behavior Intention Through Emotional Reaction. 2010; 34(7), 233-256.

Lee, Na-Rae, Taeyoung Cho and Hogeun Lee. "The Impact of Physical Environment of Korean-Style Dessert Cafe on the Customer Satisfaction and Behavior Intention Through Emotional Reaction" Journal of Tourism Sciences 34, no.7 (2010) : 233-256.