The Influence of Strategic Alliance on Bushiness Performance in the Hotel Industry:A Comparison between Hotels and their Alliance Partners (전략적 제휴가 호텔 경영성과에 미치는 영향 연구 - 제휴 파트너와의 인식차이 비교 -)

Tae-Hee Lee (이태희); 조민숙; Yang, Jae Yeon (양제연)

The Influence of Strategic Alliance on Bushiness Performance in the Hotel Industry:A Comparison between Hotels and their Alliance Partners

Journal of Tourism Sciences
Abbr : JTS
2010, 34(7), pp.317-337
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Tae-Hee Lee ¹, 조민숙 ¹, Yang, Jae Yeon ¹

¹경희대학교

Accredited

ABSTRACT

The goal of this article is to study the difference in recognition between hotels and strategically allied partners. The importance of the strategic alliance is ever growing in a very competitive business environment and some hotels actively deploy the strategic alliance in line with their own corporate culture and characteristics. Diversification and differentiation through strategic alliance enabled hotels to secure untraditional bottom line while reducing risk by sharing allied partners resources and cost. This research is designed to study the positive synergy impact of the strategic alliance between hotels and non-hotel strategic partners on hotel’s performance and to study utilization and possible application of effective strategic alliance. The findings of this research show that strategic alliance plays significant role in enhancing brand image and increasing revenue for both parties. Also, the negative factors of alliance marketing during the partnership are perceived little by both partners.

KEYWORDS

Strategic alliance, Alliance partners, Alliance orientation, Management performance

Citation status

* References for papers published after 2023 are currently being built.

[journal] 권영철 / 2001 / 국재합작재유의 파트너십 결정요인과 성과에 관한 실증연구 / 경영저널 2(1)

[journal] 이태희 / 2006 / A Study on Influence Relation of Strategic Alliance Motives, Criteria for Partner Selection, and Performance Perception / 호텔경영학연구 / 한국호텔외식경영학회 15(2) : 203~221

[journal] 김흥렬 / 2006 / Motivation of Strategic Partnership of International Event Companieson Cognition of Performance / 관광연구저널 / 한국관광연구학회 20(3) : 25~37

[journal] 박승영 / 1999 / 관광산업의 환경변화에 따른 전략적 제휴에 관한 연구 / 관광품질시스템연구

[thesis] 박인주 / 2001 / 호텔기업간 전략적 제휴에 관한 실증연구 / 석사 / 경기대학교 대학원

[thesis] 박정선 / 2000 / 전략적 마케팅 제휴에 있어서 통제 매커니즘의 결정요인과 효과 / 박사 / 한양대학교 대학원

[thesis] 박준용 / 2001 / 벤처기업의 전략적 제휴 지배구조 선택과 성과간의 관계 / 박사 / 한양대학교

[journal] 박창수 / 1997 / 호텔기업의 전략적 제휴에 관한 연구: 체인호텔 중심으로 / 관광정책학연구 3(1)

[thesis] 유도재 / 2004 / 호텔기업의 전략적 제휴 구성요인과 파트너 선정기준이 성과인식에 미치는 영향 / 박사 / 세종대학교

[journal] 전용욱 / 2002 / A Study on the Alliance Type and Business Performance in Strategic Alliances / 국제경영연구 / 한국국제경영학회 13(2) : 259~287

[book] Contractor, F. J. / 1988 / Cooperative Strategies in International Business. in: Health and Company / Lexington Books : 35~40

[journal] Cullen, J. B. / 1995 / Japanese and local Partner Commitment to IJVs: Psychological of Consequences of Out /

[journal] Dussauge, P. / 1995 / Determinants of Success in International Strategic Alliances: Evidence from the Global Aerospace Industry / Journal of International Business Studies : 505~530

[journal] Geringer, M. J. / 1991 / Measuring Performance of International Joint Ventures / Journal of International Business / Studies 22(2) : 249~263

[journal] Gulati, R. / 1998 / Alliances and networks / Strategic Management Journal 19 : 293~317

[journal] Heide, J. B. / 1998 / Inter Organizational Governance in Marketing Channels / Journal of Marketing 58(1) : 75~86

[journal] Henderson, John C. / 1990 / Plugging into strategic Partnerships: The Critical is Connection, Sloan / Management Review 31(3) : 7~18

[journal] Hosmer, L. T. / 1995 / Trust: The Connecting Link between Organizational Theory and Philosophical Ethics / Academy of Management Review 20(2) : 379~403

[journal] Kanter, R. M. / 1994 / Collaborative Advantage / Harvard Business Review (Jul-Aug) : 96~108

[journal] Konsynshi / 1990 / Information Partnerships-Shares Data, Shard Scale / Harvard Business Review 68(5) : 114~120

[journal] Kotabe, M. / 1995 / The Role of Strategic Alliances in Hihg-Technology New Product Development / Strategic Management Journal 16 : 621~626

[journal] McGee, Jeffrey E. / 1995 / Cooperative Strategy and New Venture Performance: The Role of Business Strategy and Management Experience / Strategic Management Journal 16 : 565~580

[journal] Milligan, Michael / 2004 / Brands Band Together to super Sales / Travel Weekly 63(16) : 22~

[journal] Murray, E. A. / 1993 / Strategic Alliance: Gateway to the New Europe? / Long Range Planning 26(4) : 102~111

[journal] Parkhe, Arvind / 1993 / Strategic Alliance Structuring: A Game Theoretic and Transaction cost Examination of Interfirm Cooperation / Academy of Management Journal 36(4) : 794~829

[journal] Peckar, P. Jr. / 1994 / Making Alliances Work-guideline for Success / Long Range Planning 27(4) : 54~64

[book] Porter, M. E. / 1990 / Competitive Advantage of Nations / The Free Press

KJCKorea
Journal Central

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7