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Evaluation of Amenity Level and Development of Amenity Level Maps on Potential Region of Rural Tourism Using AHP and GIS

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2010, 34(8), pp.57-81
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

윤희정 1 Song, Woon-Gang 1 Jun,Dong-Hwan 1 Shin,SangHyun 2

1강원대학교
2신구대학

Accredited

ABSTRACT

Using AHP(analytic hierarchy process) and GIS(geographic information system), this study evaluated the amenity level and developed the level maps on potential region of rural tourism. The amenity level evaluation items were developed by reviewing related literatures and the relative importance of the items were determined by 74 experts using AHP. Results of AHP analysis suggested 4 amenity items such as basic amenity, facility amenity, natural amenity and sociocultural amenity. Results also indicated that the highest ranked item was natural amenity(0.372), and it was followed by sociocultural amenity(0.313), basic amenity(0.166) and facility amenity(0.148). Using GIS, this study also developed amenity level maps of Yesan-gun(12 eup or myeon, 175 ri). Further research should be carried out to develop more objective evaluation system and detailed guideline for GIS mapping.

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