본문 바로가기
  • Home

Segmentation of Cultural Tourists: An Application of Two-step Cluster Analysis Based on Travel Type and Preferred Destination

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2010, 34(8), pp.167-189
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Oh, Jeong-hak 1 Yoon, Yoo shik 2

1서라벌대학
2경희대학교

Accredited

ABSTRACT

This study was to segment cultural tourists based on their preferred cultural tourism selection attributes and travel type and to analyse their socio economic characteristics. A total of 227 useable survey questionnaire were collected from tourists visiting Gongju and Buyeo, very well-known historical and cultural tourism destinations in Korea, on October 2008. Results of two step cluster analysis identified 6 segmented groups which had different characteristics in their preferred cultural tourism destination selection attributes, travel type(individual, group, family) and preferred destination (domestic, foreign). Moreover, results of importance analysis of destination selection attributes revealed that 6 segmented groups perceive its importance differently. Based on the results, managerial implications were discussed in the conclusion.

Citation status

* References for papers published after 2022 are currently being built.