KJCKorea
Journal Central

@article{ART001498134},
author={Oh, Jeong-hak and Yoon Yooshik},
title={Segmentation of Cultural Tourists: An Application of Two-step Cluster Analysis Based on Travel Type and Preferred Destination},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2010},
volume={34},
number={8},
pages={167-189}

TY - JOUR
AU - Oh, Jeong-hak
AU - Yoon Yooshik
TI - Segmentation of Cultural Tourists: An Application of Two-step Cluster Analysis Based on Travel Type and Preferred Destination
JO - Journal of Tourism Sciences
PY - 2010
VL - 34
IS - 8
PB - The Tourism Sciences Society Of Korea
SP - 167
EP - 189
SN - 1226-0533
AB - This study was to segment cultural tourists based on their preferred cultural tourism selection attributes and travel type and to analyse their socio economic characteristics. A total of 227 useable survey questionnaire were collected from tourists visiting Gongju and Buyeo, very well-known historical and cultural tourism destinations in Korea, on October 2008. Results of two step cluster analysis identified 6 segmented groups which had different characteristics in their preferred cultural tourism destination selection attributes, travel type(individual, group, family) and preferred destination (domestic, foreign). Moreover, results of importance analysis of destination selection attributes revealed that 6 segmented groups perceive its importance differently. Based on the results, managerial implications were discussed in the conclusion.
KW - Culture tourism;Market segmentation;Two-step cluster analysis;Culture tourism attributes
DO -
UR -
ER -

Oh, Jeong-hak and Yoon Yooshik. (2010). Segmentation of Cultural Tourists: An Application of Two-step Cluster Analysis Based on Travel Type and Preferred Destination. Journal of Tourism Sciences, 34(8), 167-189.

Oh, Jeong-hak and Yoon Yooshik. 2010, "Segmentation of Cultural Tourists: An Application of Two-step Cluster Analysis Based on Travel Type and Preferred Destination", Journal of Tourism Sciences, vol.34, no.8 pp.167-189.

Oh, Jeong-hak, Yoon Yooshik "Segmentation of Cultural Tourists: An Application of Two-step Cluster Analysis Based on Travel Type and Preferred Destination" Journal of Tourism Sciences 34.8 pp.167-189 (2010) : 167.

Oh, Jeong-hak, Yoon Yooshik. Segmentation of Cultural Tourists: An Application of Two-step Cluster Analysis Based on Travel Type and Preferred Destination. 2010; 34(8), 167-189.

Oh, Jeong-hak and Yoon Yooshik. "Segmentation of Cultural Tourists: An Application of Two-step Cluster Analysis Based on Travel Type and Preferred Destination" Journal of Tourism Sciences 34, no.8 (2010) : 167-189.

Oh, Jeong-hak; Yoon Yooshik. Segmentation of Cultural Tourists: An Application of Two-step Cluster Analysis Based on Travel Type and Preferred Destination. Journal of Tourism Sciences, 34(8), 167-189.

Oh, Jeong-hak; Yoon Yooshik. Segmentation of Cultural Tourists: An Application of Two-step Cluster Analysis Based on Travel Type and Preferred Destination. Journal of Tourism Sciences. 2010; 34(8) 167-189.

Oh, Jeong-hak, Yoon Yooshik. Segmentation of Cultural Tourists: An Application of Two-step Cluster Analysis Based on Travel Type and Preferred Destination. 2010; 34(8), 167-189.

Oh, Jeong-hak and Yoon Yooshik. "Segmentation of Cultural Tourists: An Application of Two-step Cluster Analysis Based on Travel Type and Preferred Destination" Journal of Tourism Sciences 34, no.8 (2010) : 167-189.