@article{ART001498202},
author={Kim， Sung Hyuk and KWONSANGMI},
title={The Effect of Symbolic Expressions of Festival Poster on the Recognition of Festival and Visit Intention},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2010},
volume={34},
number={8},
pages={385-404}
TY - JOUR
AU - Kim， Sung Hyuk
AU - KWONSANGMI
TI - The Effect of Symbolic Expressions of Festival Poster on the Recognition of Festival and Visit Intention
JO - Journal of Tourism Sciences
PY - 2010
VL - 34
IS - 8
PB - The Tourism Sciences Society Of Korea
SP - 385
EP - 404
SN - 1226-0533
AB - This study was to analyze the effects of symbolic expressions(sense of sharing, functionality, experience, formativeness and symbolicity) of festival poster on the recognition of festival and visit intention. It also compared the effect among three different festivals: ‘Bo-Ryeong Mud Festival’, ‘An-Dong Maskdance Festival’ and ‘Chun-Cheon International Mime Festival’, Data were collected from 212 people in Seoul from February to March 2010. Results showed that ‘experience’ had a significant positive influence on the recognition of festivals. Results also indicated that the ‘experience’ of symbolic expressions had a significant positive impact on the visit intention of festival’s. Finally, results illustrated that the effects of symbolic expression of festival poster design on recognition and visit intention were significantly different among three festivals.
KW - Festival;Poster;Symbolic expressions;Recognition;Visit intention
DO -
UR -
ER -
Kim， Sung Hyuk and KWONSANGMI. (2010). The Effect of Symbolic Expressions of Festival Poster on the Recognition of Festival and Visit Intention. Journal of Tourism Sciences, 34(8), 385-404.
Kim， Sung Hyuk and KWONSANGMI. 2010, "The Effect of Symbolic Expressions of Festival Poster on the Recognition of Festival and Visit Intention", Journal of Tourism Sciences, vol.34, no.8 pp.385-404.
Kim， Sung Hyuk, KWONSANGMI "The Effect of Symbolic Expressions of Festival Poster on the Recognition of Festival and Visit Intention" Journal of Tourism Sciences 34.8 pp.385-404 (2010) : 385.
Kim， Sung Hyuk, KWONSANGMI. The Effect of Symbolic Expressions of Festival Poster on the Recognition of Festival and Visit Intention. 2010; 34(8), 385-404.
Kim， Sung Hyuk and KWONSANGMI. "The Effect of Symbolic Expressions of Festival Poster on the Recognition of Festival and Visit Intention" Journal of Tourism Sciences 34, no.8 (2010) : 385-404.
Kim， Sung Hyuk; KWONSANGMI. The Effect of Symbolic Expressions of Festival Poster on the Recognition of Festival and Visit Intention. Journal of Tourism Sciences, 34(8), 385-404.
Kim， Sung Hyuk; KWONSANGMI. The Effect of Symbolic Expressions of Festival Poster on the Recognition of Festival and Visit Intention. Journal of Tourism Sciences. 2010; 34(8) 385-404.
Kim， Sung Hyuk, KWONSANGMI. The Effect of Symbolic Expressions of Festival Poster on the Recognition of Festival and Visit Intention. 2010; 34(8), 385-404.
Kim， Sung Hyuk and KWONSANGMI. "The Effect of Symbolic Expressions of Festival Poster on the Recognition of Festival and Visit Intention" Journal of Tourism Sciences 34, no.8 (2010) : 385-404.
