@article{ART001508484},
author={Baek, Jooa and Seolmin Yoon and Seo, Won Seok},
title={Validity of Measuring Self-Image Congruity in Hotel Industry: An Application of the Indirect Measures and Polynomial Regression},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2010},
volume={34},
number={9},
pages={299-311}
TY - JOUR
AU - Baek, Jooa
AU - Seolmin Yoon
AU - Seo, Won Seok
TI - Validity of Measuring Self-Image Congruity in Hotel Industry: An Application of the Indirect Measures and Polynomial Regression
JO - Journal of Tourism Sciences
PY - 2010
VL - 34
IS - 9
PB - The Tourism Sciences Society Of Korea
SP - 299
EP - 311
SN - 1226-0533
AB - Given the theoretical significance of self-image congruence, it is important to develop a valid measure of self-image congruence. Traditionally, indirect measure has been the most widely used method for measuring self-image congruity. However, several researchers have suggested that indirect measure has several problems. Thus, this study was to empirically compare the explanatory power of the indirect measure and the polynomial regression in measuring self-Image congruity. Data were conveniently collected from 278 people, who had brand image of five star hotels in Seoul, between December 2008 and January 2009. Results showed that the significant self-image congruity effect of indirect measure disappeared under the statistical test of polynomial regression. Findings from this study imply that the traditional indirect measure of self-image congruity might not be appropriate to measure the self-image congruity.
KW - Hotel industry;Self-image congruity;Indirect measure;Polynomial regression
DO -
UR -
ER -
Baek, Jooa, Seolmin Yoon and Seo, Won Seok. (2010). Validity of Measuring Self-Image Congruity in Hotel Industry: An Application of the Indirect Measures and Polynomial Regression. Journal of Tourism Sciences, 34(9), 299-311.
Baek, Jooa, Seolmin Yoon and Seo, Won Seok. 2010, "Validity of Measuring Self-Image Congruity in Hotel Industry: An Application of the Indirect Measures and Polynomial Regression", Journal of Tourism Sciences, vol.34, no.9 pp.299-311.
Baek, Jooa, Seolmin Yoon, Seo, Won Seok "Validity of Measuring Self-Image Congruity in Hotel Industry: An Application of the Indirect Measures and Polynomial Regression" Journal of Tourism Sciences 34.9 pp.299-311 (2010) : 299.
Baek, Jooa, Seolmin Yoon, Seo, Won Seok. Validity of Measuring Self-Image Congruity in Hotel Industry: An Application of the Indirect Measures and Polynomial Regression. 2010; 34(9), 299-311.
Baek, Jooa, Seolmin Yoon and Seo, Won Seok. "Validity of Measuring Self-Image Congruity in Hotel Industry: An Application of the Indirect Measures and Polynomial Regression" Journal of Tourism Sciences 34, no.9 (2010) : 299-311.
Baek, Jooa; Seolmin Yoon; Seo, Won Seok. Validity of Measuring Self-Image Congruity in Hotel Industry: An Application of the Indirect Measures and Polynomial Regression. Journal of Tourism Sciences, 34(9), 299-311.
Baek, Jooa; Seolmin Yoon; Seo, Won Seok. Validity of Measuring Self-Image Congruity in Hotel Industry: An Application of the Indirect Measures and Polynomial Regression. Journal of Tourism Sciences. 2010; 34(9) 299-311.
Baek, Jooa, Seolmin Yoon, Seo, Won Seok. Validity of Measuring Self-Image Congruity in Hotel Industry: An Application of the Indirect Measures and Polynomial Regression. 2010; 34(9), 299-311.
Baek, Jooa, Seolmin Yoon and Seo, Won Seok. "Validity of Measuring Self-Image Congruity in Hotel Industry: An Application of the Indirect Measures and Polynomial Regression" Journal of Tourism Sciences 34, no.9 (2010) : 299-311.
