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The Effects of Rural Tourism on Farm-to-Consumer Direct Transaction: An Empirical Test of the Endogeneity of Rural Tourism

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2011, 35(2), pp.189-206
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Park Sang-Kon 1 Park,Suk-Hee 2

1한국문화관광연구원
2경기대학교

Accredited

ABSTRACT

This study analyzed the relationship between rural-tourism and farm-to- consumer direct transaction using the survey data of 36,989 responses obtained from the 2009 Social Statistics Survey. Previous literature examined the determinants of farm-to-consumer direct transaction, and pointed out that the rural- tourism might suffer from the endogeneity problem. If there is endogeneity in rural-tourism as explanatory variables, the effects of rural- tourism on farm-to-consumer direct transaction may be insignificant or the estimates may be wrong-signed. To solve this problem, this study employed the endogenous switch probit model. With this model, this study tested whether the rural-tourism was endogenous. Results of this study showed consistent estimates for the effects of rural-tourism on farm-to-consumer direct transaction. Results also indicated that on average, the rural-tourism increased the farm-to-consumer direct transaction by 17.4%. This suggests that rural-tourism does not suffer from the endogeneity problem.

Citation status

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