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Effect of U-Tourism Service on Family Visitors' Perceived Service Quality and Satisfaction at a Cultural Heritage Site

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2011, 35(2), pp.229-247
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

강민애 1 syryu 2 SEOHO UM 2

1한국경제조사연구원
2경기대학교

Accredited

ABSTRACT

This study explored the effect of U-tourism service on visitor's perceived service quality and satisfaction at a cultural heritage site. Particularly, by adapting HISTOQUA, a new model of perceived quality and satisfaction formation process was proposed in this study. In order to test the new model, data were collected from 275 visitors at Hwa-Seong Haeng-gung on May of 2009. The questionnaire was given to family tourists with children who experienced U-tourism service. The findings of this study were as follows: 1) Parents' perception of children's satisfaction with U-tourism service had a significant influence on the parents' satisfaction, 2) Parents's satisfaction of U-tourism service had positive influence on their perceived service quality, 3) Parents' perception of children's satisfaction had stronger influence on their perceived service quality than their satisfaction of U-tourism service, and 4) the perceived service quality had strong influence on the overall satisfaction. Based on these significant findings, theoretical implications and limitations of the study were discussed.

Citation status

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