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@article{ART001530572},
author={강민애 and syryu and SEOHO UM},
title={Effect of U-Tourism Service on Family Visitors' Perceived Service Quality and Satisfaction at a Cultural Heritage Site},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2011},
volume={35},
number={2},
pages={229-247}

TY - JOUR
AU - 강민애
AU - syryu
AU - SEOHO UM
TI - Effect of U-Tourism Service on Family Visitors' Perceived Service Quality and Satisfaction at a Cultural Heritage Site
JO - Journal of Tourism Sciences
PY - 2011
VL - 35
IS - 2
PB - The Tourism Sciences Society Of Korea
SP - 229
EP - 247
SN - 1226-0533
AB - This study explored the effect of U-tourism service on visitor's perceived service quality and satisfaction at a cultural heritage site. Particularly, by adapting HISTOQUA, a new model of perceived quality and satisfaction formation process was proposed in this study. In order to test the new model, data were collected from 275 visitors at Hwa-Seong Haeng-gung on May of 2009. The questionnaire was given to family tourists with children who experienced U-tourism service. The findings of this study were as follows: 1) Parents' perception of children's satisfaction with U-tourism service had a significant influence on the parents' satisfaction, 2) Parents's satisfaction of U-tourism service had positive influence on their perceived service quality, 3) Parents' perception of children's satisfaction had stronger influence on their perceived service quality than their satisfaction of U-tourism service, and 4) the perceived service quality had strong influence on the overall satisfaction. Based on these significant findings, theoretical implications and limitations of the study were discussed.
KW - U-Tourism service;HISTOQUAL;;Family visitors;Cultural heritage site
DO -
UR -
ER -

강민애, syryu and SEOHO UM. (2011). Effect of U-Tourism Service on Family Visitors' Perceived Service Quality and Satisfaction at a Cultural Heritage Site. Journal of Tourism Sciences, 35(2), 229-247.

강민애, syryu and SEOHO UM. 2011, "Effect of U-Tourism Service on Family Visitors' Perceived Service Quality and Satisfaction at a Cultural Heritage Site", Journal of Tourism Sciences, vol.35, no.2 pp.229-247.

강민애, syryu, SEOHO UM "Effect of U-Tourism Service on Family Visitors' Perceived Service Quality and Satisfaction at a Cultural Heritage Site" Journal of Tourism Sciences 35.2 pp.229-247 (2011) : 229.

강민애, syryu, SEOHO UM. Effect of U-Tourism Service on Family Visitors' Perceived Service Quality and Satisfaction at a Cultural Heritage Site. 2011; 35(2), 229-247.

강민애, syryu and SEOHO UM. "Effect of U-Tourism Service on Family Visitors' Perceived Service Quality and Satisfaction at a Cultural Heritage Site" Journal of Tourism Sciences 35, no.2 (2011) : 229-247.

강민애; syryu; SEOHO UM. Effect of U-Tourism Service on Family Visitors' Perceived Service Quality and Satisfaction at a Cultural Heritage Site. Journal of Tourism Sciences, 35(2), 229-247.

강민애; syryu; SEOHO UM. Effect of U-Tourism Service on Family Visitors' Perceived Service Quality and Satisfaction at a Cultural Heritage Site. Journal of Tourism Sciences. 2011; 35(2) 229-247.

강민애, syryu, SEOHO UM. Effect of U-Tourism Service on Family Visitors' Perceived Service Quality and Satisfaction at a Cultural Heritage Site. 2011; 35(2), 229-247.

강민애, syryu and SEOHO UM. "Effect of U-Tourism Service on Family Visitors' Perceived Service Quality and Satisfaction at a Cultural Heritage Site" Journal of Tourism Sciences 35, no.2 (2011) : 229-247.