KJCKorea
Journal Central

@article{ART001530589},
author={Lee, Jiho and Lee, Hyung-ryong},
title={The Influence of Travelers' Perception of Smart Phone Services on their Attitude and Intention to Use: An Application of TAM and PDA Theory},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2011},
volume={35},
number={2},
pages={271-292}

TY - JOUR
AU - Lee, Jiho
AU - Lee, Hyung-ryong
TI - The Influence of Travelers' Perception of Smart Phone Services on their Attitude and Intention to Use: An Application of TAM and PDA Theory
JO - Journal of Tourism Sciences
PY - 2011
VL - 35
IS - 2
PB - The Tourism Sciences Society Of Korea
SP - 271
EP - 292
SN - 1226-0533
AB - This study examined the structural relationship between travelers' perception of smart phone services and their attitude and intention to use. By incorporating the Technology Acceptance Model(TAM) and Pleasure-Arousal- Dominance(PAD) theory , five hypotheses were developed and empirically tested using a structural equation model analysis. Data were collected from an online survey of 131 individual travelers who have had experience of using smart phone services from May to July 2010. Results showed that ‘pleasure’, ‘perceived usefulness’ and ‘arousal’ made significant effects on the respondents' attitude toward using smart phone services. Interestingly, ‘pleasure’ made positive impact on the travelers' attitude, while ‘arousal’ made negative effect on the travelers' attitude. In addition, results indicated that the ‘perceived ease of use’ was not significantly associated with the intention to use. Results of this study suggest that tourism industry practitioners might need to understand both cognitive factors and emotional factors in their understanding of travelers consuming behaviors.
KW - Smart Phone;Technology acceptance model;Consuming experience;Consuming emotion;Traveler
DO -
UR -
ER -

Lee, Jiho and Lee, Hyung-ryong. (2011). The Influence of Travelers' Perception of Smart Phone Services on their Attitude and Intention to Use: An Application of TAM and PDA Theory. Journal of Tourism Sciences, 35(2), 271-292.

Lee, Jiho and Lee, Hyung-ryong. 2011, "The Influence of Travelers' Perception of Smart Phone Services on their Attitude and Intention to Use: An Application of TAM and PDA Theory", Journal of Tourism Sciences, vol.35, no.2 pp.271-292.

Lee, Jiho, Lee, Hyung-ryong "The Influence of Travelers' Perception of Smart Phone Services on their Attitude and Intention to Use: An Application of TAM and PDA Theory" Journal of Tourism Sciences 35.2 pp.271-292 (2011) : 271.

Lee, Jiho, Lee, Hyung-ryong. The Influence of Travelers' Perception of Smart Phone Services on their Attitude and Intention to Use: An Application of TAM and PDA Theory. 2011; 35(2), 271-292.

Lee, Jiho and Lee, Hyung-ryong. "The Influence of Travelers' Perception of Smart Phone Services on their Attitude and Intention to Use: An Application of TAM and PDA Theory" Journal of Tourism Sciences 35, no.2 (2011) : 271-292.

Lee, Jiho; Lee, Hyung-ryong. The Influence of Travelers' Perception of Smart Phone Services on their Attitude and Intention to Use: An Application of TAM and PDA Theory. Journal of Tourism Sciences, 35(2), 271-292.

Lee, Jiho; Lee, Hyung-ryong. The Influence of Travelers' Perception of Smart Phone Services on their Attitude and Intention to Use: An Application of TAM and PDA Theory. Journal of Tourism Sciences. 2011; 35(2) 271-292.

Lee, Jiho, Lee, Hyung-ryong. The Influence of Travelers' Perception of Smart Phone Services on their Attitude and Intention to Use: An Application of TAM and PDA Theory. 2011; 35(2), 271-292.

Lee, Jiho and Lee, Hyung-ryong. "The Influence of Travelers' Perception of Smart Phone Services on their Attitude and Intention to Use: An Application of TAM and PDA Theory" Journal of Tourism Sciences 35, no.2 (2011) : 271-292.