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@article{ART001550143},
author={김수인 and Lee, Jun Hyuk and Won, Chol-shik and Dae-Hwan Park and Chang-Ho Oh},
title={A study on tourism storytelling and strength of relationship of visitor's in Busan: the mediating role of lovemark},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2011},
volume={35},
number={4},
pages={279-297}

TY - JOUR
AU - 김수인
AU - Lee, Jun Hyuk
AU - Won, Chol-shik
AU - Dae-Hwan Park
AU - Chang-Ho Oh
TI - A study on tourism storytelling and strength of relationship of visitor's in Busan: the mediating role of lovemark
JO - Journal of Tourism Sciences
PY - 2011
VL - 35
IS - 4
PB - The Tourism Sciences Society Of Korea
SP - 279
EP - 297
SN - 1226-0533
AB - This study was designed to empirically examine the effects of storytelling on strength relationship via lovemark. Based on the review of previous literature, attributes of story telling were conceptualized in terms of six dimensions: interestingness, educational, socio-culture, emotional sentiment, descriptiveness, and originality of region of tourism spots. In addition, strength relationship was measured with eight items and relationship strength was measured with two items. Data were conveniently collected from 185 visitors to Busan on November 2010. Results showed that four dimensions of storytelling attributes(i.e., interestingness, educational, socio-culture, emotional sentiment1) made significant impacts on the lovemark. Results also showed that lovemark was likely to intensify the degree of relatedness toward the tourism spots. Implications and limitations of the study were also discussed.
KW - Tourism storytelling;Lovemark;Strength of relationship
DO -
UR -
ER -

김수인, Lee, Jun Hyuk, Won, Chol-shik, Dae-Hwan Park and Chang-Ho Oh. (2011). A study on tourism storytelling and strength of relationship of visitor's in Busan: the mediating role of lovemark. Journal of Tourism Sciences, 35(4), 279-297.

김수인, Lee, Jun Hyuk, Won, Chol-shik, Dae-Hwan Park and Chang-Ho Oh. 2011, "A study on tourism storytelling and strength of relationship of visitor's in Busan: the mediating role of lovemark", Journal of Tourism Sciences, vol.35, no.4 pp.279-297.

김수인, Lee, Jun Hyuk, Won, Chol-shik, Dae-Hwan Park, Chang-Ho Oh "A study on tourism storytelling and strength of relationship of visitor's in Busan: the mediating role of lovemark" Journal of Tourism Sciences 35.4 pp.279-297 (2011) : 279.

김수인, Lee, Jun Hyuk, Won, Chol-shik, Dae-Hwan Park, Chang-Ho Oh. A study on tourism storytelling and strength of relationship of visitor's in Busan: the mediating role of lovemark. 2011; 35(4), 279-297.

김수인, Lee, Jun Hyuk, Won, Chol-shik, Dae-Hwan Park and Chang-Ho Oh. "A study on tourism storytelling and strength of relationship of visitor's in Busan: the mediating role of lovemark" Journal of Tourism Sciences 35, no.4 (2011) : 279-297.

김수인; Lee, Jun Hyuk; Won, Chol-shik; Dae-Hwan Park; Chang-Ho Oh. A study on tourism storytelling and strength of relationship of visitor's in Busan: the mediating role of lovemark. Journal of Tourism Sciences, 35(4), 279-297.

김수인; Lee, Jun Hyuk; Won, Chol-shik; Dae-Hwan Park; Chang-Ho Oh. A study on tourism storytelling and strength of relationship of visitor's in Busan: the mediating role of lovemark. Journal of Tourism Sciences. 2011; 35(4) 279-297.

김수인, Lee, Jun Hyuk, Won, Chol-shik, Dae-Hwan Park, Chang-Ho Oh. A study on tourism storytelling and strength of relationship of visitor's in Busan: the mediating role of lovemark. 2011; 35(4), 279-297.

김수인, Lee, Jun Hyuk, Won, Chol-shik, Dae-Hwan Park and Chang-Ho Oh. "A study on tourism storytelling and strength of relationship of visitor's in Busan: the mediating role of lovemark" Journal of Tourism Sciences 35, no.4 (2011) : 279-297.