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@article{ART001550143},
author={김수인 and JunHyuk Lee and Chol-Shik Won and Dae-Hwan Park and Changho Oh},
title={A study on tourism storytelling and strength of relationship of visitor's in Busan: the mediating role of lovemark},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2011},
volume={35},
number={4},
pages={279-297}

TY - JOUR
AU - 김수인
AU - JunHyuk Lee
AU - Chol-Shik Won
AU - Dae-Hwan Park
AU - Changho Oh
TI - A study on tourism storytelling and strength of relationship of visitor's in Busan: the mediating role of lovemark
JO - Journal of Tourism Sciences
PY - 2011
VL - 35
IS - 4
PB - The Tourism Sciences Society Of Korea
SP - 279
EP - 297
SN - 1226-0533
AB - This study was designed to empirically examine the effects of storytelling on strength relationship via lovemark. Based on the review of previous literature, attributes of story telling were conceptualized in terms of six dimensions: interestingness, educational, socio-culture, emotional sentiment, descriptiveness, and originality of region of tourism spots. In addition, strength relationship was measured with eight items and relationship strength was measured with two items. Data were conveniently collected from 185 visitors to Busan on November 2010. Results showed that four dimensions of storytelling attributes(i.e., interestingness, educational, socio-culture, emotional sentiment1) made significant impacts on the lovemark. Results also showed that lovemark was likely to intensify the degree of relatedness toward the tourism spots. Implications and limitations of the study were also discussed.
KW - Tourism storytelling;Lovemark;Strength of relationship
DO -
UR -
ER -

김수인, JunHyuk Lee, Chol-Shik Won, Dae-Hwan Park and Changho Oh. (2011). A study on tourism storytelling and strength of relationship of visitor's in Busan: the mediating role of lovemark. Journal of Tourism Sciences, 35(4), 279-297.

김수인, JunHyuk Lee, Chol-Shik Won, Dae-Hwan Park and Changho Oh. 2011, "A study on tourism storytelling and strength of relationship of visitor's in Busan: the mediating role of lovemark", Journal of Tourism Sciences, vol.35, no.4 pp.279-297.

김수인, JunHyuk Lee, Chol-Shik Won, Dae-Hwan Park, Changho Oh "A study on tourism storytelling and strength of relationship of visitor's in Busan: the mediating role of lovemark" Journal of Tourism Sciences 35.4 pp.279-297 (2011) : 279.

김수인, JunHyuk Lee, Chol-Shik Won, Dae-Hwan Park, Changho Oh. A study on tourism storytelling and strength of relationship of visitor's in Busan: the mediating role of lovemark. 2011; 35(4), 279-297.

김수인, JunHyuk Lee, Chol-Shik Won, Dae-Hwan Park and Changho Oh. "A study on tourism storytelling and strength of relationship of visitor's in Busan: the mediating role of lovemark" Journal of Tourism Sciences 35, no.4 (2011) : 279-297.

김수인; JunHyuk Lee; Chol-Shik Won; Dae-Hwan Park; Changho Oh. A study on tourism storytelling and strength of relationship of visitor's in Busan: the mediating role of lovemark. Journal of Tourism Sciences, 35(4), 279-297.

김수인; JunHyuk Lee; Chol-Shik Won; Dae-Hwan Park; Changho Oh. A study on tourism storytelling and strength of relationship of visitor's in Busan: the mediating role of lovemark. Journal of Tourism Sciences. 2011; 35(4) 279-297.

김수인, JunHyuk Lee, Chol-Shik Won, Dae-Hwan Park, Changho Oh. A study on tourism storytelling and strength of relationship of visitor's in Busan: the mediating role of lovemark. 2011; 35(4), 279-297.

김수인, JunHyuk Lee, Chol-Shik Won, Dae-Hwan Park and Changho Oh. "A study on tourism storytelling and strength of relationship of visitor's in Busan: the mediating role of lovemark" Journal of Tourism Sciences 35, no.4 (2011) : 279-297.