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A Study on Psychological Attitudes toward Nature of Tourists Visiting Temple

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2011, 35(5), pp.105-124
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Lee so yun 1 Seolmin Yoon 1 Yoon Ji-Hwan 1

1경희대학교

Accredited

ABSTRACT

This study examined psychological attitude toward nature among tourists who visited buddhist temple as a tourist destination. The NEP scale were employed to measure the psychological attitude toward nature. It also investigated the impact of the tourists's psychological attitude toward nature on their evaluation of environmental attractiveness of the buddhist temple and satisfaction on the buddhist temple as a tourist destination. Data were collected from 292 visitors of four temples which had a temple stay program in 2009. Results showed that most temple visitors of this study had environmentally friendly attitude. Results also indicated that middle and low NEP group seemed to highly evaluate the environmental attractiveness of the temple than NEP high group did. However, the low and medium groups were likely to have lower scores of satisfaction and loyalty with the temples as a tourist destination than NEP high group. Based on these findings, theoretical and practical implications were also discussed.

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