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@article{ART001555113},
author={Yeong Gug Kim and Bo Won Suh and Taehong Ahn},
title={A Study on Market Segment Based on Motivations to Taste Local foods: Focused on British Tourists},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2011},
volume={35},
number={5},
pages={373-391}

TY - JOUR
AU - Yeong Gug Kim
AU - Bo Won Suh
AU - Taehong Ahn
TI - A Study on Market Segment Based on Motivations to Taste Local foods: Focused on British Tourists
JO - Journal of Tourism Sciences
PY - 2011
VL - 35
IS - 5
PB - The Tourism Sciences Society Of Korea
SP - 373
EP - 391
SN - 1226-0533
AB - This study attempted to segment tourists who had experienced local food at tourist destinations by their motivations to taste local food. The findings suggest that the market can be divided into three segments based on tourists’ motivations: ‘social relationship and health concern’, ‘cultural experience’, and ‘sensory appeal’. That is, typologies of tourists who had eaten local food can be categorized into ‘tourists seeking social relationship and health’, ‘tourists seeking the cultural experience of local food’, and ‘tourists seeking the sensory pleasure of local food’. In addition, a significant difference in the characteristics of tourists who had tasted local food at tourist destinations was observed in terms of age group. Implications are discussed relative to marketing strategies.
KW - Local food;Market segment;Motivation;Tourist behavior
DO -
UR -
ER -

Yeong Gug Kim, Bo Won Suh and Taehong Ahn. (2011). A Study on Market Segment Based on Motivations to Taste Local foods: Focused on British Tourists. Journal of Tourism Sciences, 35(5), 373-391.

Yeong Gug Kim, Bo Won Suh and Taehong Ahn. 2011, "A Study on Market Segment Based on Motivations to Taste Local foods: Focused on British Tourists", Journal of Tourism Sciences, vol.35, no.5 pp.373-391.

Yeong Gug Kim, Bo Won Suh, Taehong Ahn "A Study on Market Segment Based on Motivations to Taste Local foods: Focused on British Tourists" Journal of Tourism Sciences 35.5 pp.373-391 (2011) : 373.

Yeong Gug Kim, Bo Won Suh, Taehong Ahn. A Study on Market Segment Based on Motivations to Taste Local foods: Focused on British Tourists. 2011; 35(5), 373-391.

Yeong Gug Kim, Bo Won Suh and Taehong Ahn. "A Study on Market Segment Based on Motivations to Taste Local foods: Focused on British Tourists" Journal of Tourism Sciences 35, no.5 (2011) : 373-391.

Yeong Gug Kim; Bo Won Suh; Taehong Ahn. A Study on Market Segment Based on Motivations to Taste Local foods: Focused on British Tourists. Journal of Tourism Sciences, 35(5), 373-391.

Yeong Gug Kim; Bo Won Suh; Taehong Ahn. A Study on Market Segment Based on Motivations to Taste Local foods: Focused on British Tourists. Journal of Tourism Sciences. 2011; 35(5) 373-391.

Yeong Gug Kim, Bo Won Suh, Taehong Ahn. A Study on Market Segment Based on Motivations to Taste Local foods: Focused on British Tourists. 2011; 35(5), 373-391.

Yeong Gug Kim, Bo Won Suh and Taehong Ahn. "A Study on Market Segment Based on Motivations to Taste Local foods: Focused on British Tourists" Journal of Tourism Sciences 35, no.5 (2011) : 373-391.