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@article{ART001598896},
author={박충호 and Kim Jae-Seog},
title={Estimating the Value of Natural Tourism Resource According to Survey Point},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2011},
volume={35},
number={9},
pages={221-238}

TY - JOUR
AU - 박충호
AU - Kim Jae-Seog
TI - Estimating the Value of Natural Tourism Resource According to Survey Point
JO - Journal of Tourism Sciences
PY - 2011
VL - 35
IS - 9
PB - The Tourism Sciences Society Of Korea
SP - 221
EP - 238
SN - 1226-0533
AB - Over the last three decades, CVM(Contingent Valuation method), as a general public good valuation method in the tourism sector, has made some significant theoretical progress. However, to date, not many studies have examined impact of the seasonality on the value of tourism resources. Specifically, the value of seaside, as a natural tourism resources, might be differently evaluated by its customers. Drawing upon this point, using CVM, this study estimated the value of Haeundae seaside at two different times(before the peak season and peak season). Data were collected from 720 visitors of the seaside resort in 2010. Results showed that visitors' WTP(willingness to pay) estimation of the lower-season was 14,099 won, while the respondents WTP of peak season was 16,917 won. This suggests that if one estimates the seaside at a lower season, the total estimated value of the place might be 25 billion won, while it might be estimated to be 30 billion won, when it is measured at the peak season. Implications and future research directions were discussed based on the findings of the study.
KW - Tourism resource valuation;Contingent valuation method;Natural tourism resource
DO -
UR -
ER -

박충호 and Kim Jae-Seog. (2011). Estimating the Value of Natural Tourism Resource According to Survey Point. Journal of Tourism Sciences, 35(9), 221-238.

박충호 and Kim Jae-Seog. 2011, "Estimating the Value of Natural Tourism Resource According to Survey Point", Journal of Tourism Sciences, vol.35, no.9 pp.221-238.

박충호, Kim Jae-Seog "Estimating the Value of Natural Tourism Resource According to Survey Point" Journal of Tourism Sciences 35.9 pp.221-238 (2011) : 221.

박충호, Kim Jae-Seog. Estimating the Value of Natural Tourism Resource According to Survey Point. 2011; 35(9), 221-238.

박충호 and Kim Jae-Seog. "Estimating the Value of Natural Tourism Resource According to Survey Point" Journal of Tourism Sciences 35, no.9 (2011) : 221-238.

박충호; Kim Jae-Seog. Estimating the Value of Natural Tourism Resource According to Survey Point. Journal of Tourism Sciences, 35(9), 221-238.

박충호; Kim Jae-Seog. Estimating the Value of Natural Tourism Resource According to Survey Point. Journal of Tourism Sciences. 2011; 35(9) 221-238.

박충호, Kim Jae-Seog. Estimating the Value of Natural Tourism Resource According to Survey Point. 2011; 35(9), 221-238.

박충호 and Kim Jae-Seog. "Estimating the Value of Natural Tourism Resource According to Survey Point" Journal of Tourism Sciences 35, no.9 (2011) : 221-238.