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@article{ART001598899},
author={오정학 and Deoksoo Ahn and 김형준},
title={An Empirical Study on Preferred Attributes and Activities by Segmentation of Secondary Target Market Areas in China: Focused on Chengdu, Wuhan, Nanjing, Harbin and Chongging},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2011},
volume={35},
number={9},
pages={261-282}

TY - JOUR
AU - 오정학
AU - Deoksoo Ahn
AU - 김형준
TI - An Empirical Study on Preferred Attributes and Activities by Segmentation of Secondary Target Market Areas in China: Focused on Chengdu, Wuhan, Nanjing, Harbin and Chongging
JO - Journal of Tourism Sciences
PY - 2011
VL - 35
IS - 9
PB - The Tourism Sciences Society Of Korea
SP - 261
EP - 282
SN - 1226-0533
AB - This study was to segment the secondary target market areas of China for Korea inbound tourism and to suggest marketing strategies based on their tourism behavior, preferred attributes and activities. Data for this study were collected from 500 people of 5 regions in China, which were grouped as the major secondary Chinse inbound markets of Korea. Frequency analysis, two-stage cluster analysis. cross-tab analysis, ANOVA and correspondence analysis were conducted to achieve research aims. Results of a cluster analysis identified four different segmented groups in the secondary target market. Results showed that the four different segments had different characteristics in terms of gender, income, residence, and 2 preferred attributes of selecting a foreign tourism destination. Moreover, results revealed the necessity of making use of 'Korean Wave' and launching tour-package with good price and high quality accommodations, which could target the 'Nanjing' and 'Chengdu' market.
KW - Secondary target market in China;Market segmentation;Two-stage cluster analysis
DO -
UR -
ER -

오정학, Deoksoo Ahn and 김형준. (2011). An Empirical Study on Preferred Attributes and Activities by Segmentation of Secondary Target Market Areas in China: Focused on Chengdu, Wuhan, Nanjing, Harbin and Chongging. Journal of Tourism Sciences, 35(9), 261-282.

오정학, Deoksoo Ahn and 김형준. 2011, "An Empirical Study on Preferred Attributes and Activities by Segmentation of Secondary Target Market Areas in China: Focused on Chengdu, Wuhan, Nanjing, Harbin and Chongging", Journal of Tourism Sciences, vol.35, no.9 pp.261-282.

오정학, Deoksoo Ahn, 김형준 "An Empirical Study on Preferred Attributes and Activities by Segmentation of Secondary Target Market Areas in China: Focused on Chengdu, Wuhan, Nanjing, Harbin and Chongging" Journal of Tourism Sciences 35.9 pp.261-282 (2011) : 261.

오정학, Deoksoo Ahn, 김형준. An Empirical Study on Preferred Attributes and Activities by Segmentation of Secondary Target Market Areas in China: Focused on Chengdu, Wuhan, Nanjing, Harbin and Chongging. 2011; 35(9), 261-282.

오정학, Deoksoo Ahn and 김형준. "An Empirical Study on Preferred Attributes and Activities by Segmentation of Secondary Target Market Areas in China: Focused on Chengdu, Wuhan, Nanjing, Harbin and Chongging" Journal of Tourism Sciences 35, no.9 (2011) : 261-282.

오정학; Deoksoo Ahn; 김형준. An Empirical Study on Preferred Attributes and Activities by Segmentation of Secondary Target Market Areas in China: Focused on Chengdu, Wuhan, Nanjing, Harbin and Chongging. Journal of Tourism Sciences, 35(9), 261-282.

오정학; Deoksoo Ahn; 김형준. An Empirical Study on Preferred Attributes and Activities by Segmentation of Secondary Target Market Areas in China: Focused on Chengdu, Wuhan, Nanjing, Harbin and Chongging. Journal of Tourism Sciences. 2011; 35(9) 261-282.

오정학, Deoksoo Ahn, 김형준. An Empirical Study on Preferred Attributes and Activities by Segmentation of Secondary Target Market Areas in China: Focused on Chengdu, Wuhan, Nanjing, Harbin and Chongging. 2011; 35(9), 261-282.

오정학, Deoksoo Ahn and 김형준. "An Empirical Study on Preferred Attributes and Activities by Segmentation of Secondary Target Market Areas in China: Focused on Chengdu, Wuhan, Nanjing, Harbin and Chongging" Journal of Tourism Sciences 35, no.9 (2011) : 261-282.