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@article{ART001598901},
author={김기호},
title={The Effects of Island Tourism Destination on Experiences Quality, Perceived Value, Customer Satisfaction, Customer Defection, and Revisit Intention: The Case of GeoJe․TongYoung․GoSeong Tourist Destination},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2011},
volume={35},
number={9},
pages={297-318}

TY - JOUR
AU - 김기호
TI - The Effects of Island Tourism Destination on Experiences Quality, Perceived Value, Customer Satisfaction, Customer Defection, and Revisit Intention: The Case of GeoJe․TongYoung․GoSeong Tourist Destination
JO - Journal of Tourism Sciences
PY - 2011
VL - 35
IS - 9
PB - The Tourism Sciences Society Of Korea
SP - 297
EP - 318
SN - 1226-0533
AB - The purpose of this study was to examine the relationships among the visitors' experience of island tourism quality, perceived value, customer satisfaction, customer defection, and revisit intention. Data were collected from 368 tourists' who visited Geoje, Tongyoung, Goseong areas from March to May 2010. The results showed that the respondents' level of quality experience made positive impact on perceived value, and customer satisfaction. Results also showed that the visitors' level of satisfaction had positive impact on their revisit intention. On the contrary, the respondents' perceived value and level of satisfaction made negative impact on customer defection. Results from this study suggest that the local government and travel companies should understand the big picture of marine tourism market and respond to changing customer needs and revisit intention through efficient and creative strategies based on the solid tourism marketing knowledge.
KW - Experience quality;Perceived value;Customer defection;Revisit intention Customer satisfaction
DO -
UR -
ER -

김기호. (2011). The Effects of Island Tourism Destination on Experiences Quality, Perceived Value, Customer Satisfaction, Customer Defection, and Revisit Intention: The Case of GeoJe․TongYoung․GoSeong Tourist Destination. Journal of Tourism Sciences, 35(9), 297-318.

김기호. 2011, "The Effects of Island Tourism Destination on Experiences Quality, Perceived Value, Customer Satisfaction, Customer Defection, and Revisit Intention: The Case of GeoJe․TongYoung․GoSeong Tourist Destination", Journal of Tourism Sciences, vol.35, no.9 pp.297-318.

김기호 "The Effects of Island Tourism Destination on Experiences Quality, Perceived Value, Customer Satisfaction, Customer Defection, and Revisit Intention: The Case of GeoJe․TongYoung․GoSeong Tourist Destination" Journal of Tourism Sciences 35.9 pp.297-318 (2011) : 297.

김기호. The Effects of Island Tourism Destination on Experiences Quality, Perceived Value, Customer Satisfaction, Customer Defection, and Revisit Intention: The Case of GeoJe․TongYoung․GoSeong Tourist Destination. 2011; 35(9), 297-318.

김기호. "The Effects of Island Tourism Destination on Experiences Quality, Perceived Value, Customer Satisfaction, Customer Defection, and Revisit Intention: The Case of GeoJe․TongYoung․GoSeong Tourist Destination" Journal of Tourism Sciences 35, no.9 (2011) : 297-318.

김기호. The Effects of Island Tourism Destination on Experiences Quality, Perceived Value, Customer Satisfaction, Customer Defection, and Revisit Intention: The Case of GeoJe․TongYoung․GoSeong Tourist Destination. Journal of Tourism Sciences, 35(9), 297-318.

김기호. The Effects of Island Tourism Destination on Experiences Quality, Perceived Value, Customer Satisfaction, Customer Defection, and Revisit Intention: The Case of GeoJe․TongYoung․GoSeong Tourist Destination. Journal of Tourism Sciences. 2011; 35(9) 297-318.

김기호. The Effects of Island Tourism Destination on Experiences Quality, Perceived Value, Customer Satisfaction, Customer Defection, and Revisit Intention: The Case of GeoJe․TongYoung․GoSeong Tourist Destination. 2011; 35(9), 297-318.

김기호. "The Effects of Island Tourism Destination on Experiences Quality, Perceived Value, Customer Satisfaction, Customer Defection, and Revisit Intention: The Case of GeoJe․TongYoung․GoSeong Tourist Destination" Journal of Tourism Sciences 35, no.9 (2011) : 297-318.