본문 바로가기
  • Home

The Effects of Island Tourism Destination on Experiences Quality, Perceived Value, Customer Satisfaction, Customer Defection, and Revisit Intention: The Case of GeoJe․TongYoung․GoSeong Tourist Destination

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2011, 35(9), pp.297-318
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

김기호 1

1통영관광발전연구원

Accredited

ABSTRACT

The purpose of this study was to examine the relationships among the visitors' experience of island tourism quality, perceived value, customer satisfaction, customer defection, and revisit intention. Data were collected from 368 tourists' who visited Geoje, Tongyoung, Goseong areas from March to May 2010. The results showed that the respondents' level of quality experience made positive impact on perceived value, and customer satisfaction. Results also showed that the visitors' level of satisfaction had positive impact on their revisit intention. On the contrary, the respondents' perceived value and level of satisfaction made negative impact on customer defection. Results from this study suggest that the local government and travel companies should understand the big picture of marine tourism market and respond to changing customer needs and revisit intention through efficient and creative strategies based on the solid tourism marketing knowledge.

Citation status

* References for papers published after 2022 are currently being built.