The Rlationships of Perceived Conflicts and Styles of Conflict Resolution in Foodservice Franchising Organizations : The Effects of Governance Structures through Multilevel Analysis (프랜차이즈 관계에서 가맹점의 갈등과 갈등해결유형의 관계에서 본부 지배구조의 영향; 다층분석 )

최정은; Kim, Young-Gook (김영국)

The Rlationships of Perceived Conflicts and Styles of Conflict Resolution in Foodservice Franchising Organizations : The Effects of Governance Structures through Multilevel Analysis

Journal of Tourism Sciences
Abbr : JTS
2012, 36(3), pp.189-211
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

최정은 ¹, Kim, Young-Gook ¹

¹동국대학교

Accredited

ABSTRACT

This study investigated the effects of governing structures focused on the relationship between perceived goal discordance and styles of conflict resolution at food service franchises. In particular, this has applied multi level prospective to recognize the influence of conflict rather than one level which is insufficient to decide it in the franchise of headquarter organization. Data were collected by different levels of 32-franchisers and 375-franchisees. The analysis of HLM indicated that at the franchisee level, perceived goal conflicts were significantly related to the franchisee's styles of conflict resolution (collaborating and avoiding style). At the franchisor level, the relational governance was significantly related to all styles of conflict resolution(collaborating and aggressive style). The contractual governance was significantly related to only aggressive style. Moreover, governance structure at the franchisor levels was proved to be as a moderator on the relationship between conflicts and collaborating and avoiding style. The results contribute the franchise literature by applying a multi level perspective

KEYWORDS

Franchise, Governance structure, Conflict, Styles of conflict resolution, Foodservice

Citation status

* References for papers published after 2023 are currently being built.

[journal] 김민정 / 2009 / The Influence of the Distribution Channel Power on Conflict, Satisfaction and Expected Outcome in Korean Restaurant Franchise Business / 호텔경영학연구 / 한국호텔외식경영학회 18(6) : 153~175

[journal] 김순진 / 2006 / Efficiency Analysis for Brand of Franchise Restaurant and Franchisees: by applying Data Envelopment Analysis (DEA) / 관광학연구 / 한국관광학회 30(5) : 197~217

[journal] 김영국 / 2009 / Franchisor's Effect on Franchisee's Performance: A Multi-level Analysis / 관광학연구 / 한국관광학회 33(5) : 77~97

[journal] 김홍범 / 2002 / The Relationship Between Influence Strategies and Conflict in Fast Food Franchise System / 관광학연구 / 한국관광학회 25(4) : 67~86

[journal] 전영민 / 2011 / The Relationships of Governance Structures, Conflicts and Performance in Foodservice Franchising Systems / 관광학연구 / 한국관광학회 35(8) : 127~143

[journal] 조현진 / 2006 / The Effects of Transactional Characteristics on Conflict and Financial Performance between Franchisor and Franchisee / 외식경영연구 / 한국외식경영학회 9(2) : 189~210

[journal] Agrawal, D. / 1995 / Contractual Arrangements In Franchising : An Empirical Investigation / Journal of Marketing Research 32(3) : 213~221

[book] Bradach, J. L. / 1997 / Franchise Organization / Harvard Business School Press

[journal] Brown, J. R. / 1981 / Measure of Manifest Conflict in Distribution Channels / Journal of Marketing Research 18 : 263~274

[journal] Chan, D. / 1998 / Functional relations among construct in the same content domain at different level of analysis: A typology of composition model / Journal of Applied Psychology 83 : 234~246

[journal] Cochet, O. / 2008 / Conceptualizing on Franchisee Autonomy : Relational Forms of Governance as controls in Idiosysncratic Franchise Dyads / Journal of Small Business Management 46(1) : 50~67

[journal] Dant, R. P. / 1999 / The challenge of autonomy and dependence in Franchised Channels of Distribution / Journal of Business Venturing 14(1) : 35~67

[journal] Falbe, C. M. / 1998 / The effect of organizational context on entrepreneurial strategies in Franchising / Journal of Business Venturing 14 : 125~45

[journal] Gaski, J. / 1984 / The Theory of Power and Conflict in Channel of Distribution / Journal of Marketing 48(Summer) : 9~29

[journal] Heide, J. B. / 1994 / Interorganizational Governance in Marketing Channels / Journal of Marketing 58(1) : 71~85

[journal] James, L. R. / 1993 / Rwg ; an assessment of within group inter-rater agreement / Journal of Applied Psychology 78 : 306~309

[journal] Jehn, K. / 2001 / The dynamic nature of conflict : A longitudinal study of intragroup conflict and group performance / Academy of Management Journal 44 : 238~251

[journal] Klein, B. / 1995 / The Economics of Franchise Contracts / Journal of Corporate Finance 2(1/2) : 9~37

[journal] Klein, B. / 1998 / Vertical Restraints as Contract Enforcement Mechanisms / Journal of Law and Economics 31(2) : 265~297

[book] Klein, K. J. / 2000 / Multilevel theory, research, and methods in organizations; Foundations, extensions, and new directions / Jossey-Bass

[book] Kozlowski, S. W. / 2000 / A multilevel approach to theory and research in organizations, In Multilevel theory, research, and methods in organizations; Foundations, extensions, and new directions / Jossey-Bass

[journal] Lee, Y. / 2006 / Enhancing Alliance Performance; the Effects of Contractual-based versus Relational-based Governance / Journal of Business Research 34(2) : 896~905

[journal] Lusch, R. F. / 1982 / A Modified Model of Power in the Marketing Channel / Journal of Marketing Research 19 : 312~323

[book] Mayer, B. / 2000 / The dynamics of conflict resolution ; A practitioner's guide / Jossey-Bass

[journal] Pazanti, I. / 2003 / Examining Control and Autonomy in the Franchisor-Franchisee Relationship / International Small Business Journal 21(2) : 131~159

[journal] Poppo, L. / 2002 / Do Formal Contracts and Relational Governance Function as Substitutes or Complements? / Strategic Management Journal 23(8) : 707~725

[journal] Rahim, M. A. / 1989 / Relationship of leader power to compliance and satisfaction with supervision, evidence from a national sample of managers / Journal of Management 15 : 545~557

[journal] Rahim, M. A. / 2001 / A structural equations model of leader power, subordinate styles of handling conflict, and job performance / International Journal of Conflict management 12(3) : 191~211

[journal] Roh, Y. S. / 2002 / Size, growth rate and risk sharing as the determinants of propensity to franchise in chain restaurants / International Journal of Hospitality Management 21 : 43~56

[journal] Shane, S. A. / 1999 / New firm survival; Institutional explanations for new franchisor morality / Management Science 45 : 142~154

[journal] Shane, S. A. / 1996 / Hybrid Organizational Arrangements and Their Implications for Firm Growth and Survival; A Study of New Franchisors / Academy of Management Journal 39(8) : 216~34

[book] Shane, S. A. / 2005 / From Ice Cream to the Internet; Using Franchising to Drive the Growth and Profits of Your Company / Pearson Education, Inc

[book] Snijders, T. A. B. / 1999 / Multi level Analysis An introduction to basic and advanced multi level modeling / Sage Publications

[journal] Spinelli, S. / 1996 / Toward a Theory of Conflict in the Franchise System / Journal of Business Venturing 14(1) : 35~67

[journal] Strutton, D. / 1995 / Psychological Climate in Franchising System Channels and Franchisor-Franchisee Solidarity / Journal of Business Research 34(2) : 81~91

[journal] Tikoo, S. / 2002 / Franchiser influence strategy user and franchisee experience and dependence / Journal of Retailing 78 : 183~192

[book] Williamson, O. / 1985 / The Mechanism of Market Governance / Oxford Press

[journal] Zaheer, A. / 1995 / Relational Governance as an Interorganizational Strategy : An Empirical Test of the Role of Trust in Economic Exchange / Strategic Management Journal 16(5) : 373~392

KJCKorea
Journal Central

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7