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@article{ART001648230},
author={HAN KYUNG SOO and Jinyoung Lee},
title={The Criteria Verification and Renaming of Menu Name for Korean Food},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2012},
volume={36},
number={3},
pages={233-252}

TY - JOUR
AU - HAN KYUNG SOO
AU - Jinyoung Lee
TI - The Criteria Verification and Renaming of Menu Name for Korean Food
JO - Journal of Tourism Sciences
PY - 2012
VL - 36
IS - 3
PB - The Tourism Sciences Society Of Korea
SP - 233
EP - 252
SN - 1226-0533
AB - The aim of this research was to analyze the impact of meaning and the resulting outcome of Korea food menu naming and renamimg. The result shown the main dish of Korean Food was reclassified to Rice, Fried Rice, Rice Mixed with Vegetable and Beef, Porridge and Noodle. Also, the soup of sub dish was reclassified to Soup, Cold-Soup, Soybean Paste Soup, Thick Beef Bone Soup and Stew, and side dish was reclassified to Vegetable Side Dishes, Fresh-Vegetable Side Dishes, Cold-Vegetable Side Dishes, Steamed, Boiled, Grilled, Stir-Fried, Fried, Pan-Fried, Kimchi and Pickled Vegetables. When the renaming standard of Korean Food was developed, an first standard was the combination of main menu name, sub menu name, main seasoning name and main recipe. Later, the definition for each menu reclassification was established. More recently, standard language and native language of the National Institute of the Korean Language 「Standard Korean Language Dictionary」 has been adopted. Based on this rule, the names of total 18 menu were renamed for the intention of further establishing consumer trust through standard menu name in food service industry, increase sales volume through customer repurchase and make use of as a new marketing tool for Korea food brand.
KW - Korean food;Korea menu;Menu naming;Renaming
DO -
UR -
ER -

HAN KYUNG SOO and Jinyoung Lee. (2012). The Criteria Verification and Renaming of Menu Name for Korean Food. Journal of Tourism Sciences, 36(3), 233-252.

HAN KYUNG SOO and Jinyoung Lee. 2012, "The Criteria Verification and Renaming of Menu Name for Korean Food", Journal of Tourism Sciences, vol.36, no.3 pp.233-252.

HAN KYUNG SOO, Jinyoung Lee "The Criteria Verification and Renaming of Menu Name for Korean Food" Journal of Tourism Sciences 36.3 pp.233-252 (2012) : 233.

HAN KYUNG SOO, Jinyoung Lee. The Criteria Verification and Renaming of Menu Name for Korean Food. 2012; 36(3), 233-252.

HAN KYUNG SOO and Jinyoung Lee. "The Criteria Verification and Renaming of Menu Name for Korean Food" Journal of Tourism Sciences 36, no.3 (2012) : 233-252.

HAN KYUNG SOO; Jinyoung Lee. The Criteria Verification and Renaming of Menu Name for Korean Food. Journal of Tourism Sciences, 36(3), 233-252.

HAN KYUNG SOO; Jinyoung Lee. The Criteria Verification and Renaming of Menu Name for Korean Food. Journal of Tourism Sciences. 2012; 36(3) 233-252.

HAN KYUNG SOO, Jinyoung Lee. The Criteria Verification and Renaming of Menu Name for Korean Food. 2012; 36(3), 233-252.

HAN KYUNG SOO and Jinyoung Lee. "The Criteria Verification and Renaming of Menu Name for Korean Food" Journal of Tourism Sciences 36, no.3 (2012) : 233-252.