The Effect of Convention Organizer&#039;s SNS PR Activities to the OPR(Organization-Public Relationship) and Attendance Satisfaction (컨벤션 주최자의 SNS 홍보활동이 조직-공중관계성 및 참가 만족에 미치는 영향 )

Kim, Chul-Won (김철원); Choi, Sook-Hee (최숙희); Lee, Tae-Sook (이태숙)

The Effect of Convention Organizer's SNS PR Activities to the OPR(Organization-Public Relationship) and Attendance Satisfaction

Journal of Tourism Sciences
Abbr : JTS
2012, 36(4), pp.233~253
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Kim, Chul-Won ¹, Choi, Sook-Hee ², Lee, Tae-Sook ³

¹경희대학교
²경희대학교 관광대학원
³순천제일대학교

Accredited

ABSTRACT

This study investigated the effect of social networking services (SNS) and related PR activities, as managed by the convention organizer, to the organization- public relationship and attendance satisfaction. In review of the results of this study, the meaningful results are deducted as such that convention organizer SNS PR activities of the demonstrate a positive effect on the organization-public relationship and attendance satisfaction. Also verified is that the recognition on public relationship and attendance satisfaction between SNS users and SNS non users (Homepage or Newsletter user) reflects a partial difference. This implies that, at this stage of introducing SNS as a means of enhancing public relations, that aggressive SNS usage by the professional conference organizer (PCO) and the convention organizer is encouraged as means of preempting positive event affection. This study has meaningfulness in enhancing academic value of the convention study by applying the concept of organization-public relationship which has been positioned as an important concept at PR to the convention study.

KEYWORDS

Social network services, Twitter, Attendance satisfaction, Organization-public relationship

Citation status

* References for papers published after 2023 are currently being built.

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Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

The Effect of Convention Organizer's SNS PR Activities to the OPR(Organization-Public Relationship) and Attendance Satisfaction

ABSTRACT

KEYWORDS

Citation status

* References for papers published after 2023 are currently being built.

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

The Effect of Convention Organizer's SNS PR Activities to the OPR(Organization-Public Relationship) and Attendance Satisfaction

ABSTRACT

KEYWORDS

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* References for papers published after 2023 are currently being built.