KJCKorea
Journal Central

@article{ART001691284},
author={현용호},
title={A Verification of the Predictive Factors toward Intention to Revisit Jeju OIlegil by Adopting the Extended Theory of Planned Behavior: A Focus on a Moderating Effect of Visit Satisfaction},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2012},
volume={36},
number={7},
pages={55-74}

TY - JOUR
AU - 현용호
TI - A Verification of the Predictive Factors toward Intention to Revisit Jeju OIlegil by Adopting the Extended Theory of Planned Behavior: A Focus on a Moderating Effect of Visit Satisfaction
JO - Journal of Tourism Sciences
PY - 2012
VL - 36
IS - 7
PB - The Tourism Sciences Society Of Korea
SP - 55
EP - 74
SN - 1226-0533
AB - Jeju ‘Ollegil' in Jeju Island, South Korea, is well-known as a walking tour destination and considered most preferred among domestic tourists. It is predicted that a total revenues from visitors to Jeju Ollegil will increase from 179.6 billion Korean won in 2010 up to 678.1 billion Korean won in 2015. Considering this large economic impact, visitors' future behavior should be examined. The purpose of this study is to examine the extended theory of planned behavior by adopting the following factors: Attitude, Perceived Behavioral Control, and Subjective Norms as antecedents and Revisit Intention as consequence. and to investigate whether visitor satisfaction plays a moderating role in its relationship. Findings from this study are as follows: First, it is found that there are the significant causal relationships between Attitude, Perceived Behavioral Control, and Subjective Norms and Revisit Intention; Second, that visitor satisfaction has a moderating effect on the relationship between three antecedents and the revisit intention. The theoretical and practical implications are discussed along with imitations of this study and suggestions for future research.
KW - Extended theory of planned behavior;Visit satisfaction;Intention to revisit;Jeju Ollegil
DO -
UR -
ER -

현용호. (2012). A Verification of the Predictive Factors toward Intention to Revisit Jeju OIlegil by Adopting the Extended Theory of Planned Behavior: A Focus on a Moderating Effect of Visit Satisfaction. Journal of Tourism Sciences, 36(7), 55-74.

현용호. 2012, "A Verification of the Predictive Factors toward Intention to Revisit Jeju OIlegil by Adopting the Extended Theory of Planned Behavior: A Focus on a Moderating Effect of Visit Satisfaction", Journal of Tourism Sciences, vol.36, no.7 pp.55-74.

현용호 "A Verification of the Predictive Factors toward Intention to Revisit Jeju OIlegil by Adopting the Extended Theory of Planned Behavior: A Focus on a Moderating Effect of Visit Satisfaction" Journal of Tourism Sciences 36.7 pp.55-74 (2012) : 55.

현용호. A Verification of the Predictive Factors toward Intention to Revisit Jeju OIlegil by Adopting the Extended Theory of Planned Behavior: A Focus on a Moderating Effect of Visit Satisfaction. 2012; 36(7), 55-74.

현용호. "A Verification of the Predictive Factors toward Intention to Revisit Jeju OIlegil by Adopting the Extended Theory of Planned Behavior: A Focus on a Moderating Effect of Visit Satisfaction" Journal of Tourism Sciences 36, no.7 (2012) : 55-74.

현용호. A Verification of the Predictive Factors toward Intention to Revisit Jeju OIlegil by Adopting the Extended Theory of Planned Behavior: A Focus on a Moderating Effect of Visit Satisfaction. Journal of Tourism Sciences, 36(7), 55-74.

현용호. A Verification of the Predictive Factors toward Intention to Revisit Jeju OIlegil by Adopting the Extended Theory of Planned Behavior: A Focus on a Moderating Effect of Visit Satisfaction. Journal of Tourism Sciences. 2012; 36(7) 55-74.

현용호. A Verification of the Predictive Factors toward Intention to Revisit Jeju OIlegil by Adopting the Extended Theory of Planned Behavior: A Focus on a Moderating Effect of Visit Satisfaction. 2012; 36(7), 55-74.

현용호. "A Verification of the Predictive Factors toward Intention to Revisit Jeju OIlegil by Adopting the Extended Theory of Planned Behavior: A Focus on a Moderating Effect of Visit Satisfaction" Journal of Tourism Sciences 36, no.7 (2012) : 55-74.