Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
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Impact of Exhibitors' On-Site Activities on their Trade Show Performance: Moderating Roles of Expertise and Empowerment
- Journal of Tourism Sciences
- Abbr : JTS
- 2012, 36(7), pp.297-317
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
Choi, Jeong-Ja 1, Jeon, Bong-Ju 2
1동국대학교
2동국대학교 호텔관광경영학전공
Accredited
ABSTRACT
The role of the booth staff at trade shows has emerged as an important issue for trade show success. This purpose of this study is two-fold. First, this study explores the structural relationship between exhibitors' on-site activities and their respective performance at the trade show. The second purpose is to investigate moderating roles of staff expertise and empowerment in the relationship between exhibitors' on-site activities and the trade show performance. This findings indicate a positive relationship between exhibitors' on-site activities and trade show performance is partially proved. It shows that on-site non-seeling activities have positive relationships with trade show performance. Statistical significances exist only in the role of staff expertise between non-selling activities and trade show performance within groups, but are not found in the differences of path coefficients between groups using the multi-group analysis. Overall, findings of this study enrich the theoretical development in the relationship between exhibitors' on-site activities and trade show performance and provide important implications of staff's expertise and empowerment for exhibitors.
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