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@article{ART001740289},
author={Kim, Kyung-Hee and Park Duk Byeong},
title={Structural Relationships among Selection Attribute, Satisfaction,and Loyalty of Local Specialty Products for Rural Tourists},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2013},
volume={37},
number={1},
pages={279-301}

TY - JOUR
AU - Kim, Kyung-Hee
AU - Park Duk Byeong
TI - Structural Relationships among Selection Attribute, Satisfaction,and Loyalty of Local Specialty Products for Rural Tourists
JO - Journal of Tourism Sciences
PY - 2013
VL - 37
IS - 1
PB - The Tourism Sciences Society Of Korea
SP - 279
EP - 301
SN - 1226-0533
AB - With the increase of tourists' expenditure of agricultural and local specialty products in rural tourism, the selection attributes have gained increased importance. It depends on their selection attributes when consumers purchase local specialty products. The study aims to examine the structural relationships among selection attribute, satisfaction, and loyalty on local specialty products marketing in rural tourism. Data were collected from 446 rural tourists by field survey who had purchased local specialty products in direct markets. SPSS 20.0 and LISREL 8.80 statistical package were hired to analyze the confirmatory factor analysis and path analysis. Four dimensions of selection attribute were identified from 24 variables: service, choice convenience, products’ reliability, accessibility. Results showed that products' reliability among selection attributes had positive effect on satisfaction. And satisfaction had positive effect on loyalty. It means that taste, products' reliability and cultivating areas variables composed of products' reliability were a important factor to enhance tourists' satisfaction and royalty. The findings should be of interest to practitioners of local specialty products marketing on rural tourism.
KW - Rural tourism;Local specialty products;Selection attribute;Satisfaction;Loyalty
DO -
UR -
ER -

Kim, Kyung-Hee and Park Duk Byeong. (2013). Structural Relationships among Selection Attribute, Satisfaction,and Loyalty of Local Specialty Products for Rural Tourists. Journal of Tourism Sciences, 37(1), 279-301.

Kim, Kyung-Hee and Park Duk Byeong. 2013, "Structural Relationships among Selection Attribute, Satisfaction,and Loyalty of Local Specialty Products for Rural Tourists", Journal of Tourism Sciences, vol.37, no.1 pp.279-301.

Kim, Kyung-Hee, Park Duk Byeong "Structural Relationships among Selection Attribute, Satisfaction,and Loyalty of Local Specialty Products for Rural Tourists" Journal of Tourism Sciences 37.1 pp.279-301 (2013) : 279.

Kim, Kyung-Hee, Park Duk Byeong. Structural Relationships among Selection Attribute, Satisfaction,and Loyalty of Local Specialty Products for Rural Tourists. 2013; 37(1), 279-301.

Kim, Kyung-Hee and Park Duk Byeong. "Structural Relationships among Selection Attribute, Satisfaction,and Loyalty of Local Specialty Products for Rural Tourists" Journal of Tourism Sciences 37, no.1 (2013) : 279-301.

Kim, Kyung-Hee; Park Duk Byeong. Structural Relationships among Selection Attribute, Satisfaction,and Loyalty of Local Specialty Products for Rural Tourists. Journal of Tourism Sciences, 37(1), 279-301.

Kim, Kyung-Hee; Park Duk Byeong. Structural Relationships among Selection Attribute, Satisfaction,and Loyalty of Local Specialty Products for Rural Tourists. Journal of Tourism Sciences. 2013; 37(1) 279-301.

Kim, Kyung-Hee, Park Duk Byeong. Structural Relationships among Selection Attribute, Satisfaction,and Loyalty of Local Specialty Products for Rural Tourists. 2013; 37(1), 279-301.

Kim, Kyung-Hee and Park Duk Byeong. "Structural Relationships among Selection Attribute, Satisfaction,and Loyalty of Local Specialty Products for Rural Tourists" Journal of Tourism Sciences 37, no.1 (2013) : 279-301.