Selecting Priority of Tourism Preparation Policy forForeign Free Independent Travelers in Jeju (제주방문 외국인 개별여행객의수용태세 정책에 관한 우선순위 설정)

Chung Seung Hoon (정승훈); Koh, Mi Young (고미영)

Selecting Priority of Tourism Preparation Policy forForeign Free Independent Travelers in Jeju

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Journal of Tourism Sciences
Abbr : JTS
2013, 37(4), pp.97-116
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Chung Seung Hoon ¹, Koh, Mi Young ²

¹재단법인제주발전연구원
²제주대학교

Accredited

ABSTRACT

The market of free independent travelers' market is emerging as a new trend in the influence of increasing travel experience and spread of information through internet. It is necessary to establish tourism preparations for attracting foreign free independent travelers considering the market size and importance of foreign free independent travelers in the future. The purpose of this study is to select priority of tourism preparation policy for foreign free independent travelers in Jeju. For achieving the objective of the study, reference study was examined and survey of the experts and AHP were conducted for the empirical study. As a result of AHP, the development of nature experience tourism product, the development of Jeju tourism brand and the strengthening online marketing were selected important policy tasks by priority. The result of the study will be useful to improve of tourism preparation and establish effective policy for foreign free independent traveler.

KEYWORDS

Free independent traveler, Tourism preparations, Analytic hierarchy process

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* References for papers published after 2023 are currently being built.

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