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@article{ART001766316},
author={Lee, Sewon and KIM BONG-SEOK},
title={A Study on the Exhibition Loyalty Determinant Factor: Focused on Involvement and Prior Knowledge},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2013},
volume={37},
number={4},
pages={331-354}

TY - JOUR
AU - Lee, Sewon
AU - KIM BONG-SEOK
TI - A Study on the Exhibition Loyalty Determinant Factor: Focused on Involvement and Prior Knowledge
JO - Journal of Tourism Sciences
PY - 2013
VL - 37
IS - 4
PB - The Tourism Sciences Society Of Korea
SP - 331
EP - 354
SN - 1226-0533
AB - The purpose of this study is to investigate constructing exhibition loyalty factors based on the types of exhibitors and to explore the relationship between exhibition loyalty determinant factors and exhibition loyalty to establish groundwork to set up exhibition management plan. As a result, the Determinant attributes of exhibition loyalty were divided into 5 factors. The exhibition loyalty determinant factors were exhibition service factor, marketing synergy factor, exhibition brand factor, sales generation factor as well as factor of accessibility and convenience of exhibition center. The results also show that more involvement meant more emphasis on exhibition service factor, sales generation factor, and convenience factor; while, lower involvement meant less recognition. Amount of exhibition related prior knowledge was proportional to the awareness of the exhibition loyalty determinant factors. Exhibition loyalty determinant factors were influential to the simple loyalty with convenience factor and exhibition brand factor having huge impact.
KW - Exhibition;Royalty;Exhibition loyalty determinant factor;Involvement;Prior knowledge
DO -
UR -
ER -

Lee, Sewon and KIM BONG-SEOK. (2013). A Study on the Exhibition Loyalty Determinant Factor: Focused on Involvement and Prior Knowledge. Journal of Tourism Sciences, 37(4), 331-354.

Lee, Sewon and KIM BONG-SEOK. 2013, "A Study on the Exhibition Loyalty Determinant Factor: Focused on Involvement and Prior Knowledge", Journal of Tourism Sciences, vol.37, no.4 pp.331-354.

Lee, Sewon, KIM BONG-SEOK "A Study on the Exhibition Loyalty Determinant Factor: Focused on Involvement and Prior Knowledge" Journal of Tourism Sciences 37.4 pp.331-354 (2013) : 331.

Lee, Sewon, KIM BONG-SEOK. A Study on the Exhibition Loyalty Determinant Factor: Focused on Involvement and Prior Knowledge. 2013; 37(4), 331-354.

Lee, Sewon and KIM BONG-SEOK. "A Study on the Exhibition Loyalty Determinant Factor: Focused on Involvement and Prior Knowledge" Journal of Tourism Sciences 37, no.4 (2013) : 331-354.

Lee, Sewon; KIM BONG-SEOK. A Study on the Exhibition Loyalty Determinant Factor: Focused on Involvement and Prior Knowledge. Journal of Tourism Sciences, 37(4), 331-354.

Lee, Sewon; KIM BONG-SEOK. A Study on the Exhibition Loyalty Determinant Factor: Focused on Involvement and Prior Knowledge. Journal of Tourism Sciences. 2013; 37(4) 331-354.

Lee, Sewon, KIM BONG-SEOK. A Study on the Exhibition Loyalty Determinant Factor: Focused on Involvement and Prior Knowledge. 2013; 37(4), 331-354.

Lee, Sewon and KIM BONG-SEOK. "A Study on the Exhibition Loyalty Determinant Factor: Focused on Involvement and Prior Knowledge" Journal of Tourism Sciences 37, no.4 (2013) : 331-354.