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@article{ART001791326},
author={Lee so yun and Yoon Ji-Hwan},
title={Purchasing Intention and Sunk Cost Effect on Promotion-Framing of Theme Park Bundling Product},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2013},
volume={37},
number={6},
pages={101-116}

TY - JOUR
AU - Lee so yun
AU - Yoon Ji-Hwan
TI - Purchasing Intention and Sunk Cost Effect on Promotion-Framing of Theme Park Bundling Product
JO - Journal of Tourism Sciences
PY - 2013
VL - 37
IS - 6
PB - The Tourism Sciences Society Of Korea
SP - 101
EP - 116
SN - 1226-0533
AB - The study aims to verify whether or not preference trend of consumers are different by framing of the price-discount or cash-refund that are 2-types of sales promotion of Theme Park. The study revealed that customers showed more purchasing intention in promotion of cash-refund method than price-discount. Also, the cases that consumers thought free about one-day pass fee were given to 60% in case of cash-refund framing. Though they paid same cost for two types of framing product, but they thought it is different. This will affect to a sunk cost effect, too. At framing of price-discount method, they recognize that they paid 100,000won for annual membership pass purchase. On the other hand at framing of cash-refund method, they recognize that they paid 140,000won. So at framing of cash-refund method, it will appear more higher sunk cost effect. By these results, we will propose strategic framing method through this study. And then we can expect that they practice more efficient management and operation of annual membership customers through this framing strategy.
KW - Theme park;Yearly pass;Bundling;Framing;Sunk cost effect
DO -
UR -
ER -

Lee so yun and Yoon Ji-Hwan. (2013). Purchasing Intention and Sunk Cost Effect on Promotion-Framing of Theme Park Bundling Product. Journal of Tourism Sciences, 37(6), 101-116.

Lee so yun and Yoon Ji-Hwan. 2013, "Purchasing Intention and Sunk Cost Effect on Promotion-Framing of Theme Park Bundling Product", Journal of Tourism Sciences, vol.37, no.6 pp.101-116.

Lee so yun, Yoon Ji-Hwan "Purchasing Intention and Sunk Cost Effect on Promotion-Framing of Theme Park Bundling Product" Journal of Tourism Sciences 37.6 pp.101-116 (2013) : 101.

Lee so yun, Yoon Ji-Hwan. Purchasing Intention and Sunk Cost Effect on Promotion-Framing of Theme Park Bundling Product. 2013; 37(6), 101-116.

Lee so yun and Yoon Ji-Hwan. "Purchasing Intention and Sunk Cost Effect on Promotion-Framing of Theme Park Bundling Product" Journal of Tourism Sciences 37, no.6 (2013) : 101-116.

Lee so yun; Yoon Ji-Hwan. Purchasing Intention and Sunk Cost Effect on Promotion-Framing of Theme Park Bundling Product. Journal of Tourism Sciences, 37(6), 101-116.

Lee so yun; Yoon Ji-Hwan. Purchasing Intention and Sunk Cost Effect on Promotion-Framing of Theme Park Bundling Product. Journal of Tourism Sciences. 2013; 37(6) 101-116.

Lee so yun, Yoon Ji-Hwan. Purchasing Intention and Sunk Cost Effect on Promotion-Framing of Theme Park Bundling Product. 2013; 37(6), 101-116.

Lee so yun and Yoon Ji-Hwan. "Purchasing Intention and Sunk Cost Effect on Promotion-Framing of Theme Park Bundling Product" Journal of Tourism Sciences 37, no.6 (2013) : 101-116.