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@article{ART001791339},
author={Hong Sung-Hwa},
title={The Study on Participation Motivation and Satisfaction of Field Employees According to DISC Behavior Type},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2013},
volume={37},
number={6},
pages={265-286}

TY - JOUR
AU - Hong Sung-Hwa
TI - The Study on Participation Motivation and Satisfaction of Field Employees According to DISC Behavior Type
JO - Journal of Tourism Sciences
PY - 2013
VL - 37
IS - 6
PB - The Tourism Sciences Society Of Korea
SP - 265
EP - 286
SN - 1226-0533
AB - This study observes the relationship between participation motivation and satisfaction of field employees and applies the concept of DISC behavior type to prove the differences among the different behavior types for the effective management. The result is like followings. First of all, the most common DISC behavior type of field employees is Dominance type(D). Secondly, the participation motivation and satisfaction of the field employees shows differences according to DISC behavior types. As for participation motivation, the distinctive differences are found in two factors : career development and self advancement. D type is the best type who develops their career and self advancement, and conscientiousness type(C) follows it. In terms of satisfaction, each type shows the different results and D type indicates the highest average value. Thirdly, participation motivation of the field employees shows the positive influence relationship. The motivation for self advancement does not reveal the statistically meaningful relationship but the motivation for career development and pleasure affects the positive relationship about reward and recognition. The study has several limitations. Lack of diversified MICE sampling and interim exploratory scale.
KW - DiSC behavior type;Field employee of MICE;Participation motivation;Satisfaction
DO -
UR -
ER -

Hong Sung-Hwa. (2013). The Study on Participation Motivation and Satisfaction of Field Employees According to DISC Behavior Type. Journal of Tourism Sciences, 37(6), 265-286.

Hong Sung-Hwa. 2013, "The Study on Participation Motivation and Satisfaction of Field Employees According to DISC Behavior Type", Journal of Tourism Sciences, vol.37, no.6 pp.265-286.

Hong Sung-Hwa "The Study on Participation Motivation and Satisfaction of Field Employees According to DISC Behavior Type" Journal of Tourism Sciences 37.6 pp.265-286 (2013) : 265.

Hong Sung-Hwa. The Study on Participation Motivation and Satisfaction of Field Employees According to DISC Behavior Type. 2013; 37(6), 265-286.

Hong Sung-Hwa. "The Study on Participation Motivation and Satisfaction of Field Employees According to DISC Behavior Type" Journal of Tourism Sciences 37, no.6 (2013) : 265-286.

Hong Sung-Hwa. The Study on Participation Motivation and Satisfaction of Field Employees According to DISC Behavior Type. Journal of Tourism Sciences, 37(6), 265-286.

Hong Sung-Hwa. The Study on Participation Motivation and Satisfaction of Field Employees According to DISC Behavior Type. Journal of Tourism Sciences. 2013; 37(6) 265-286.

Hong Sung-Hwa. The Study on Participation Motivation and Satisfaction of Field Employees According to DISC Behavior Type. 2013; 37(6), 265-286.

Hong Sung-Hwa. "The Study on Participation Motivation and Satisfaction of Field Employees According to DISC Behavior Type" Journal of Tourism Sciences 37, no.6 (2013) : 265-286.