KJCKorea
Journal Central

@article{ART001866595},
author={안주영 and Cho, Yong-hyun},
title={The Effects of Customers’ Deal-Proneness and Price Knowledge on their Internal Reference Price and Reference Discount: The Mediating Effects of Discounted Purchase Experience},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2014},
volume={38},
number={3},
pages={143-165}

TY - JOUR
AU - 안주영
AU - Cho, Yong-hyun
TI - The Effects of Customers’ Deal-Proneness and Price Knowledge on their Internal Reference Price and Reference Discount: The Mediating Effects of Discounted Purchase Experience
JO - Journal of Tourism Sciences
PY - 2014
VL - 38
IS - 3
PB - The Tourism Sciences Society Of Korea
SP - 143
EP - 165
SN - 1226-0533
AB - This study aims to investigate the customers' Internal Reference Price(IRP) and Reference Discount(RD) for the product or service frequently offered at a discounted price and to examine how IRP and RD affected by customers' characteristics such as Deal-Proneness, Price Knowledge, Brand Loyalty with mediating effects of Discounted Purchase Experience. Research data was collected through the on-line and off-line survey with recent visitors to 'V' Family Restaurant and total of 292 valid responses were analyzed. The results indicated that average IRP perceived by the respondents is 20,504 won at only 73.5% of the regular price and the average RD is 22.3%. Both IRP and RD was affected by Deal-Proneness and Price Knowledge with some mediating effects of Discounted Purchase Experience. However, Brand Loyalty has only direct effects on IPR and RD, especially the perception of fair level.
KW - Internal reference price;Reference discount;Deal-proneness;Price knowledge;Brand loyalty
DO -
UR -
ER -

안주영 and Cho, Yong-hyun. (2014). The Effects of Customers’ Deal-Proneness and Price Knowledge on their Internal Reference Price and Reference Discount: The Mediating Effects of Discounted Purchase Experience. Journal of Tourism Sciences, 38(3), 143-165.

안주영 and Cho, Yong-hyun. 2014, "The Effects of Customers’ Deal-Proneness and Price Knowledge on their Internal Reference Price and Reference Discount: The Mediating Effects of Discounted Purchase Experience", Journal of Tourism Sciences, vol.38, no.3 pp.143-165.

안주영, Cho, Yong-hyun "The Effects of Customers’ Deal-Proneness and Price Knowledge on their Internal Reference Price and Reference Discount: The Mediating Effects of Discounted Purchase Experience" Journal of Tourism Sciences 38.3 pp.143-165 (2014) : 143.

안주영, Cho, Yong-hyun. The Effects of Customers’ Deal-Proneness and Price Knowledge on their Internal Reference Price and Reference Discount: The Mediating Effects of Discounted Purchase Experience. 2014; 38(3), 143-165.

안주영 and Cho, Yong-hyun. "The Effects of Customers’ Deal-Proneness and Price Knowledge on their Internal Reference Price and Reference Discount: The Mediating Effects of Discounted Purchase Experience" Journal of Tourism Sciences 38, no.3 (2014) : 143-165.

안주영; Cho, Yong-hyun. The Effects of Customers’ Deal-Proneness and Price Knowledge on their Internal Reference Price and Reference Discount: The Mediating Effects of Discounted Purchase Experience. Journal of Tourism Sciences, 38(3), 143-165.

안주영; Cho, Yong-hyun. The Effects of Customers’ Deal-Proneness and Price Knowledge on their Internal Reference Price and Reference Discount: The Mediating Effects of Discounted Purchase Experience. Journal of Tourism Sciences. 2014; 38(3) 143-165.

안주영, Cho, Yong-hyun. The Effects of Customers’ Deal-Proneness and Price Knowledge on their Internal Reference Price and Reference Discount: The Mediating Effects of Discounted Purchase Experience. 2014; 38(3), 143-165.

안주영 and Cho, Yong-hyun. "The Effects of Customers’ Deal-Proneness and Price Knowledge on their Internal Reference Price and Reference Discount: The Mediating Effects of Discounted Purchase Experience" Journal of Tourism Sciences 38, no.3 (2014) : 143-165.